Lifestyle looks are abundant in the second-ever Payne Stewart Collection, which celebrates Stewart’s heritage with everything from retro polo prints – including classic plaids, all-over mini fist pumps and fresh takes on classic chest stripes – to a re-creation of Payne’s Plus Fours. The Victory Full-Zip layering piece is offered in both navy and white in a style suitable for on or off the course, and the four-way stretch Navy Blazer can be layered over an Alpaca Argyle Vest and worn with the lux Italian fine wool trouser to make for a sophisticated look.
The Offshore Country Club Collection from Scales is done in a vibrant palette of blues and greens “inspired by time spent on the water,” featuring a versatile range of layering pieces for added comfort and adaptability across changing conditions. The line includes new quarter-zips, hybrid vests and performance hoodies, as well the New East Collection of elastic waistband pants and shorts, combining “tailored polish with all-day comfort and mobility.”
Collars & Co., known for the buttery soft Dress Collar Polo with a standard English spread collar, adds to its lineup with the Velocity Pull-On Performance Pant (and Short) with elastic waistband, four-way stretch and the tailored look of traditional trousers with the comfort of casual wear; new Featherweight Flex Polo patterns, which are 15 percent lighter than the classic Dress Collar Polo but offer the same distinct firm collar with six-way stretch, breathability and comfort; Dri-Release Performance Pullovers that are moisture-wicking, quick-drying and ultra-breathable; and Apex CoolFiber Performance Dress Shirts, engineered for a cool-to-the-touch feel and breathability, four-way stretch and a firm dress collar.
three Trends
Brett Eaton, PGA,Head Professional,Tacoma Country & Golf Club,Lakewood, Washington
Gift items are becoming more and more popular in the golf shop, such as coffee mugs, wine decanters, wine glasses, shot glasses, mason jars, luggage tags, rocks glasses, money clips, cigar ashtrays and scented candles – all commemorative items that have our TCGC logo.
Hats, hats, hats. There are logoed hats, TCGC block letter hats, a hat with the American Lake (the lake here at TCGC) on the front, a hat celebrating the 1894 clock near our first tee and Puma and Titleist hats with our logo. One of the most popular selling hats is the white wide-brimmed Titleist hat that Joe Highsmith, PGA TOUR Player and TCGC member, wears while playing golf.
Members have been requesting and seeking more classic colors and traditional style golf shirts with limited prints. Requests for louder shirt styles and options have slowed down. Over the past few years, the louder options were very popular; however, it may have been a phase, at least in our area.
Belyn Key continues to emerge as a strong, relevant brand in women’s golf apparel, offering a broad assortment of golf-specific and crossover styles. Among the spring 2026 collections are Southwest-inspired Santa Fe, whose cloud blue color and cheetah print can be found in sweater knit skorts, pointelle polos and new nylon/spandex rib knit pieces; Hamptons, whose papaya and French blue palette evokes crisp ocean breezes and sun-dappled garden parties; Palm Beach, marked by coastal Swiss dots and a cabana stripe in ink blue, chalk and kiwi green; and new Courtside, featuring shorter skirts and performance tanks appropriate for tennis, pickleball, squash and other activities.
From Antigua, look for the Seeing Double Polo and Pullover Hoodie featuring strategically placed seaming, forward princess lines and a corset-inspired front seam, designed to move with the body and enhance fit during swing movement. The result is a “thoughtful blend of fashion and function rooted in athletic shaping and flattering form,” the company says.
The spring line from Swing Control is all about sophisticated, high-function apparel that blends modern femininity with performance, featuring pieces like the Green Hearts Sleeveless Velocity Dress in a lightweight stretch fabric with a contoured silhouette, contrast placket and collar and built-in tummy control shorts; Navy Keys Sleeveless Velocity Dress, distinguished by tonal elegance with an understated geometric print and breathable, stretch Velocity fabric; and bottoms like the Hounds Vented Techno Ankle Pant with subtle micro-dot motif, Contrast Back Stripe Ankle Pant in a sporty color-blocked stripe and Textured Techno Jacquard Pant with a sleek, architectural texture.
Greg Norman Collection celebrates spring with Oasis, whose layers of teals and blues are anchored by crisp white in sporty pieces like tipped collar polos and skorts and palm breeze, tidal drift and ocean breeze prints. Also look for Paradise, a bold blend of fuchsia pink, pale pink, navy and crisp white marked by a handcrafted petal impression print made by pressing real flower petals into paper and a playful martini glass print that channels a “golf-life cocktail party.”
Under the Summit Brands umbrella, B. Draddy offers a 100 percent cotton knit that’s ribbed all over with chunkier detailing at the neck, cuffs and hem and raglan sleeves that lend a vintage sport-inspired touch, while Draddy Sport presents the Kenia “ultimate sport dress” with a sleek quarter-zip placket, classic funnel-neck collar, convenient front pockets and contrast piping for an “elevated aesthetic that sets this style apart.” At the same time, Fairway & Greene is headlined by the Eloise Sleeveless Polo in a moisture-wicking performance fabric with a classic striped, puckered finish, while Zero Restriction’s Libby Rain Jacket with adjustable hood, waist and cuffs is now available in an additional color.
The women’s line from Rhone is marked by breathable skorts with thoughtfully placed pockets, built-in bike shorts that stay put and a variety of lengths. For a more streamlined approach, the company has added chic one-and-done dresses across a variety of aesthetics as well as light layers – all done in a palette of tinted neutrals like hydrangea blue and purple smoke, plus a touch of gingham for “a subtle nod to tradition in an evolving scene.”
Ahead leads with the Modern Luxe Collection celebrating versatility and athletic flair and featuring styles like the Domino Polo with sporty color blocking and feminine tailoring, and Patch Polo with “just the right pop of color” on the placket and sleeves. Also look for the Versailles Collection featuring botanical prints and items like the Margo Dress in classic seersucker and Alma Polo in a soft ribbed fabric with subtle color detailing, as well as essentials and layers like the lightweight Jade Pullover with sporty stripe detailing and Merlin and Maverick quilted pieces showcasing a refined, feminine wave pattern.
From SanSoleil, find the Cooling Mélange Mini Stripe collection offering versatile additions like hoodies for golf and everyday wear that can be styled up with a puffer vest or dressed down with leggings and a zip mock for layering or wearing on its own. The line also features the SolAir performance fabric available in a wide range of prints, styles and solids; prints that range from preppy to bold, classic and whimsical; and a new charity print for the Make-a-Wish Foundation featuring ladybugs, dandelion buds and clovers.
FJ offers a versatile range of product in the Palm Desert Collection, featuring a balance of bright hues and desert neutrals to embody the relaxed, sun-kissed lifestyle of the valley, and Tidal Drift, which expresses the calming colors of the shoreline in dusty violets and glacial blue. Overall design direction is illustrated in Moroccan tile inspired geo prints, new textured fabrics with soft hand feels and sleeveless sweater tanks, pleated skorts and tailored track jackets channeling a modern twist on a traditional sport look.
A. Putnam continues to transition its golf line into workwear, dinner outings and a refined lifestyle, with the Low Country Collection evoking tranquil marshes, winding rivers and gentle breezes in soft coastal hues, earthy neutrals, subtle patterns and lightweight, breathable fabrics. Key products include the Mac Knit Cardigan, whose minimalist stripes and enamel and gold metal buttons “elevate this piece as a perfect layer;” Wren Polo, a ruched piece done in a tonal performance seersucker fabric that can be paired with a skort, trouser shorts or even jeans; and Heron Dress, which is functional for golf and racquet sports, but also works as a summer day dress with a back zip, side seam pockets and a collar that snaps into place.
Williams Athletic Club, which joined the scene in 2023, also offers a sporty, sophisticated line that introduces The Engineered Edit, a limited-edition capsule of technical knits made to transition seamlessly from the court to the course and beyond, combining country club heritage with contemporary sport design. The collection includes the Alexis Dress with a swingy A-line cut and engineered pleats; Cooper Polo, a high-stretch technical knit with refined short sleeves and contrast tipping; Anne Jacket, a new go-to layer for cool mornings or post-round socials; and Frankie Skirt, a pleated technical piece created for mobility, swing range and refined feminine style.
In the footwear category, Duca del Cosma offers men’s styles like the Davinci Leggero, a lightweight option made from micro-perforated Italian premium full-grain Nappa leather and durable onMicro microfiber for enhanced breathability; Davanti 2, a waterproof golf shoe with luxurious leather detailing and a sleek, modern look; and Osimo, a sneaker style with leather accents for a sporty look that’s at home on or off the course. New women’s styles include the Vieste, which blends modern golf-sneaker styling with all-day performance, and Olivera 2, a bold, breathable style with high-traction rubber outsole, plush lining and upgraded INSITE ArchRelief insocks for support, soft cushioning and “next-level” moisture management.
Straight Down introduces newfootwear designs with lightweight, flexible midsoles, lug-style outsoles with dependable traction as well as a TPU-enhanced insole delivering added comfort and energy rebound to help reduce fatigue during extended rounds. The collection’s top-selling models include the Cruise Sneaker made of water-resistant Clarino leather and featuring suede accents for a polished, athletic finish, and Boardwalk Sneaker, available in both Clarino and canvas, offering lightweight comfort and easy-care wear. New this season is the Field V3, which takes one of Straight Down’s most popular silhouettes and upgrades it with a lighter outsole for enhanced all-day comfort.
And when it comes to kids apparel, Garb’s comprehensive lineup presents the Montauk Collection, whose classic, laid back styles for boys include the Luke polo, with clean, classic styling and UPF 50-plus protection, and Hampton performance jacket with laydown collar and perforation panels at the back side body that provide extra breathability for every swing. For girls, keep an eye out for the Serena fully fashioned open mesh stitch sweater in a breathable polyester rayon yarn and Paige paneled performance dress with contrast binding the company says is “comfortable, but stylish enough to take you on and off the course.”
Jim Schouller, PGA,Head Professional,Abenaqui Country Club,Rye Beach, New Hampshire
Customization: Kickpoint, a new vendor to the shop, allows us to design apparel from start to finish. My membership has really taken to the staff procured designs. The low minimum order quantity (MOQ) allows us to feature many different styles and designs. Sun Mountain’s “Game On” golf bags also allowed us to design some unique bags with a low MOQ. More variety in a typically stale category is always a good idea.
Classic Design Footwear: When I stand on the first tee and watch my membership tee off, I am noticing a return to a more classic style. Wingtip/saddle are regaining market share. I personally like to blend the classic style with a pop of color.
Shorter Shorts: A more tailored design and an 8.5-inch inseam are selling at a much higher rate.
