By Scott Kramer, Contributing Equipment Editor
Golf simulator and launch monitor company Full Swing has some impressive technology coming out soon. PGA Magazine was able to get a glimpse of it recently at the brand’s Carlsbad, California, headquarters, which is where we sat down with Full Swing Senior Director of Marketing Justin Fierro to get the skinny on what’s next and how it will help PGA of America Golf Professionals.
How does Full Swing support PGA of America Professionals at the green grass level, as well as their members and guests?
Justin Fierro: At Full Swing, we’re committed to helping PGA of America Golf Professionals elevate the experience they provide at their facilities. Whether it’s a private club, public course or teaching academy, we deliver technology that enhances instruction, engagement, and member and customer value.
Our Full Swing KIT launch monitor gives golf professionals a powerful and portable tool for lessons and clubfittings, while our simulator systems offer year-round teaching opportunities, event hosting, and entertainment for members and guests. We also provide training, marketing assets and customer support to ensure that our technology becomes an integral part of a facility’s operation, and not just a standalone product.
What is the Full Swing strategy when it comes to PGA of America Professionals around the country?
Fierro: PGA Professionals are central to our growth strategy. They’re the trusted voices in golf communities and we see them as partners – not just customers. We’re investing in programs that support golf professionals both on the range and in the clubhouse, from tailored pricing and financing options to our green grass partnership initiatives that bundle simulator and launch monitor technologies.
We’re also expanding our on-the-ground team to better support PGA of America Sections and regional partners, ensuring we’re not only supplying best-in-class tools, but also helping drive real business outcomes for the PGA of America Professionals we serve.
What is the next technology Full Swing is looking at implementing and how does it complement the company’s current product mix? Everything you’ve shared with respect to simulator materials and screen quality to the software and graphics seems really impressive.
Fierro: We appreciate the feedback – it’s something we take great pride in. The next frontier for us is enhancing connectivity and personalization across our product ecosystem. That includes deeper integration between our simulators, launch monitors and mobile app so players and PGA of America Teaching Professionals can move seamlessly between their outdoor and indoor practice sessions.
We’re also investing heavily in AI-driven performance analytics and video integration to help instructors deliver more insightful lessons.
Everything we build is designed to complement our core mission: to create the most authentic, engaging and complete golf experience possible.
It seems like Full Swing is investing heavily into gamifying simulator golf. Can you talk about the company’s aspirations in this area?
Fierro: Absolutely. Gamification is not just a trend for us – it’s a strategic growth pillar. Our goal is to make golf more accessible, engaging and fun for all skill levels. That means introducing modes like skills challenges, point-based competitions and multiplayer games that appeal to both core golfers and casual users.
We want our simulators to be the centerpiece of not just practice, but also play and entertainment. We believe that by making golf more interactive and rewarding in simulator environments, we’re helping bring more people into the game and keeping them engaged longer.
What’s the one thing you would like PGA of America Professionals to know about Full Swing’s capabilities that they may not know?
Fierro: The one thing many people don’t realize is just how turnkey and scalable Full Swing solutions are. We’re not just a hardware company – we’re a full technology partner. From the initial design of your space to installation, software updates, content creation and ongoing support, we handle it all.
Whether you’re outfitting a single bay at a private club or building out an entire indoor golf facility, we bring the same level of customization and quality to every project. And we back it with world-class service because we know your business depends on ours performing at the highest level.
