For more than a decade, PGA of America Golf Professional Andrew Heiberger built his reputation as a clubfitting problem-solver at stops like Woodmont Country Club, The Penninsula Club and Boca Rio Golf Club.
So when Heiberger decided to start his own business in early 2024, making equipment the emphasis was the natural choice. His Flagstick Golf Performance indoor facility is tucked into a Boynton Beach, Florida, office park less than a mile from I-95 in the corridor between Boca Raton and West Palm Beach. It sits minutes from five private clubs – and in the middle of thousands of avid players.
“I wanted to do something that was performance-based, not an entertainment hub, and I just happened to find the perfect location,” says Heiberger. He built out the space with three Foresight simulator bays and a comprehensive putter fitting area with a Platform Golf tiltable green and SAM PuttStudio, which can project optimum lines and a player’s ball paths on the adjustable playing surface.
“The inspiration came from (2025 PGA of America Teacher & Coach of the Year) Jason Baile at Jupiter Hills, where he has fitting and instruction integrated. TPI in California and Peak Golf in Maryland are other big influences. The goal was to be able to offer a variety of things, like fittings, instruction, simulators for rental. We also do club repair, and two dozen courses have outsourced that to us.”
Heiberger’s clients range from weekend hackers to aspiring tour players, and they’re drawn by the same thing: Heiberger’s commitment to substance over a big sale. “We carry all the brands you would expect, but my job is to do what’s right for you and your game,” says Heiberger. “Coming from the world of private clubs, I’m not a salesman. I’m there to help, and that’s how we start with everyone who comes in. We ask, ‘How can we help?’”
Whether it’s a simple lie adjustment, an annual equipment checkup or even co-surfing with a beginning golfer client on eBay to pick the right pre-owned gear, Heiberger’s goal is to build long-term game improvement relationships.
An excellent example is a developmental tour player Heiberger first met at one of his previous jobs. She came in with a driver emergency, and Heiberger did a fitting and build on the spot. She would go on to win her first professional tournament with that club two weeks later. “There’s not pressure on any part of the business where I have to do anything different than I’ve always done, which is take care of people and let the rest figure itself out,” he says.
For fitters looking to grow their business, Heiberger’s advice is the same as he would give players evaluating a professional for a good fit. “If you care about your game, an equipment evaluation is something that should happen once a year,” he says. “It might not even mean changing much, but it gives you a baseline to compare to.”
One recent visitor came in with a set of older irons that had a unique build, looking for the holy grail of more speed and consistency. “We tried some different things, but what ended up working best was to cut his clubs down slightly and add some lead tape,” says Heiberger. “It was about $100. He was skeptical, but he ended up winning his flight at the club championship and his index is the lowest it’s ever been.”
Of course, clubfitting isn’t a discipline that stands alone. Heiberger’s fittings work hand in hand with his teaching and his student’s fitness programs, so that no one element gets too far ahead – or behind – the others.
“Someone might come in because they need a new grip, but when they see what we do, they get everything from us,” says Heiberger. “They have a place to practice, a place to get lessons. They’ve found somebody who wants them to get better as much as they do.”
