Founded in 1976, Antigua is one of the most enduring names in the golf industry. It started as a green-grass brand built on a “love for the game,” with the support of top golfers – from Payne Stewart and Stacy Lewis to up-and-comers like Aldrich Potgieter and Jenny Bae – continuing to cement Antigua’s place in golf.
“Knowing who we are, and sticking to it, has been the key to our longevity,” says Nate Holmes, Antigua’s Vice President of Product and Merchandising, who explains how the company’s recent rebranding makes it even more relevant, the importance of the sports licensing and women’s divisions, and – on the eve of its 50th anniversary – how Antigua’s price/value ratio continues to propel the brand forward.
1 How has Antigua’s rebranding changed its perception in the marketplace?
Nate Holmes: The rebrand has modernized Antigua’s look and feel. We’re still viewed as a trusted heritage brand, but now also as one that delivers innovation in fabrics, fits and design. Customers recognize that we deliver the same level of quality as the larger brands, but at a more accessible price point. That combination helps keep us relevant and connected to golfers across generations.
2 How are you working with PGA of America Golf Professionals and merchandisers to help the Antigua line sell through in their shops?
Holmes: We rely on PGA Professionals and merchandisers because they’re closest to the golfer. Their feedback directly shapes how we design and deliver our products. Listening and responding ensures Antigua earns trust in the shop, where our ability to pair top-tier quality with a stronger price point makes a real difference for their members and customers.
3 How important is your licensed sports business, and how are golf shops taking advantage of it?
Holmes: Golf and sports culture naturally overlap, and Antigua has always lived in that space. Our vast number of sports licensed properties is unmatched and allows golf shops to offer apparel that connects customers to their favorite teams on an annual basis – creating a unique way for golfers to show team pride on the course.
4 How would you describe the direction of your women’s line?
Holmes: Our women’s line is focused on performance and versatility. We’re introducing fabrics, fits and silhouettes that work on the course and off, combining comfort with a modern look. This allows women to feel confident wearing our products in every aspect of their day. Our pieces are designed to move with you, supporting confidence, ease and self-expression throughout your day.
5 What are the most important things on the horizon for Antigua?
Holmes: We’re focused on growth and evolution, which means expanding beyond traditional spaces, connecting with new consumers and continuing to balance performance with lifestyle in ways that keep Antigua moving forward. Golf is becoming more of an everyday look, and Antigua is positioned to deliver styles that work both on and off the course.
At every step, we’re committed to delivering the quality golfers expect at a price point that sets us apart from the bigger brands. Also, we just launched our new, fully customizable headwear collection, which we feel will be a disruptor in the golf lifestyle space.
