Learning opportunities at the 2026 PGA Show begin even before the Show Floor opens with an expanded, weeklong Education Program designed to elevate professional expertise across every corner of the golf industry. From the new Golf Industry Bootcamp on Tuesday, Jan. 20 to more than 80 education sessions, Lunch & Learn Keynotes and specialty stages running through Friday, Jan. 23, this year’s program delivers the broadest slate of professional development offerings in PGA Show history.
The complete education schedule and advance registration savings, available through Jan. 8, can be found at PGAShow.com. Additional discounts are offered for PGA of America Golf Professionals, LPGA Professionals and International PGA Members.
Now in its 73rd year, the PGA Show continues to shape the golf industry, and the Education Program remains a central driver of that mission. Learning opportunities begin on Tuesday and continue throughout the week, giving industry professionals a variety of ways to strengthen their ex pertise, grow their networks and earn Professional Development Requirement (PDR) credits.
Core PGA Show Education Sessions
Core PGA Show sessions, built in partnership with the PGA of America, will focus on the Association’s Teaching & Coaching, Executive Management and Golf Operations learning tracks on Jan. 20-23. Additional Golf Industry sessions will cover business subjects such as marketing strategies, culture & diversity, retail operations, member engagement, emerging tech and career development. Each learning track offers actionable insights to help professionals grow their expertise, expand their network and earn PDR credits.
Golf Industry Bootcamp
Show Week learning begins on Jan. 20 with the debut of the Golf Industry Bootcamp – an intensive, full-day workshop held before the exhibit hall opens and is designed for PGA of America Golf rofessionals, buyers, sales representatives, golf operators and exhibitors. The program delivers practical, business-focused training spanning merchandising, inventory planning, pricing, marketing and the changing customer demographics shaping today’s golf retail landscape. These sessions equip attendees with modern tools to sharpen retail execution, strengthen collaboration across the buying and selling ecosystem and drive more profitable, performance-focused outcomes throughout the year.
Lunch & Learn Keynote Series
The new Lunch & Learn Keynote Series on Jan. 21-22 brings together inspiring speakers including bestselling author and leadership coach Randi Braun, and renowned career coach Johnny Guidry, who will share personal development and leadership lessons in an interactive, conversational format. All-Access education attendees can enjoy these keynote sessions in the All-Access Lounge, while networking with peers and presenters.
The All-Access Advantage
Education program participants can choose from a four-day All-Access Education Pass, offering the greatest value, or a one-day pass. The All-Access Pass provides unlimited entry to education sessions, keynote presentations and the All-Access Lounge, along with amenities such as expedited check-in, a $25 daily food voucher and an exclusive PGA Show gift bag. Attendees can earn one PDR credit per session across the four days.
The All-Access Lounge also serves as a networking hub and relaxation space throughout the Show, highlighted by a Cocktail Reception following the last session of the day on Wednesday, Jan. 21.
