The United States golf industry generates more than $102 billion in economic output, bolstering a supply chain that impacts the vitality of cities and states nationwide. From vendor services at the course level to industry needs at the association level to amateur events and major championships, golf is a powerful engine for economic growth. At every level, the game presents opportunities to build stronger communities through inclusive procurement.
The benefits extend beyond communities, as organizations that implement supplier inclusion best practices see a benefit to their bottom line. According to The Hackett Group, companies with strong supplier inclusion programs generate 133 percent greater ROI than their peers. Inclusive supply chains drive innovation, boost competition and strengthen service levels, while opening the door for underrepresented entrepreneurs to participate in business opportunities.
Supplier Inclusion in Action
Since 2018, PGA VendorMatch has been a linking mechanism between championship-level events and the communities that host them. The program creates pathways to procurement opportunities in support of major spectator events, inviting local suppliers to participate in the sourcing process and advancing inclusion across multiple sectors: catering, transportation logistics, florals, signage, equipment rentals, lodging, printing and more. In turn, communities benefit from job creation, visibility and revenue generated by these partnerships.
At the 2025 PGA Championship in Charlotte, North Carolina, PGA VendorMatch connected several small, local and diverse-owned businesses with championship procurement opportunities. Scout’s Sprouts, a microgreens farm, was utilized by chefs throughout the venue. Charlotte Fire Protection, a service-disabled Veteran-owned firm, delivered safety services for fire protection. Jamie Fairman Floral & Forage provided florals and sustainable plant rental solutions for the 2024 and 2025 PGA Championships and will for the upcoming Ryder Cup in September. Family Food & Beverage introduced chef-inspired barbeque sauce that elevated dishes across the venue.
Local Clubs Create Local Impact
Beyond major championships, golf facilities of all sizes are tapping into the power of inclusive partnerships. Across the country, clubs are forging relationships with small, local and diverse vendors to meet operational and creative needs. Essence Printing, a woman-owned commercial printing company, was selected to produce collateral for a prominent San Francisco club, including the club’s Corporate Social Responsibility Report. That successful engagement sparked broader opportunities across the golf industry, including projects with PGA Sections, superintendents associations, and state golf associations nationwide.
Facilities have also engaged Veteran-owned photographers and drone pilots for visual storytelling, while local bakers and food vendors often provide signature dishes that enhance member events and tournaments. These local partnerships strengthen community ties, reflect a facility’s values and open up meaningful economic opportunities.
How Golf Facilities Can Connect with Local Suppliers
Clubs of all sizes can unlock the benefits of supplier inclusion by starting small and staying intentional.
Explore the Make Golf Your Business industry database by visiting VRAConnect.org to identify local, qualified vendors across the country. Here are a few ways to get started:
• Collaborate with local chambers and business alliances that support small and diverse business owners.
• Start with one event or service area — such as photography, catering or printing — to test partnerships and build relationships.
• Promote supplier stories through social channels to increase visibility and awareness.
Intentional sourcing can deliver more than just operational value and service enhancements. It builds economies, strengthens brand reputation and generates meaningful impact where it matters most: in the communities that support the game. By welcoming new partners into the golf economy, facilities and championships alike help build a more connected, resilient and vibrant future for the game.
