F
rom the course to the shop, PGA of America Golf Professionals are always looking for new perspectives or ideas that can improve their businesses and their lives. That search for innovative content includes books, podcasts, YouTube videos and a number of other avenues where experts share their thoughts.
PGA Magazine asked a number of PGA of America Professionals and golf industry experts what books and podcasts they’ve enjoyed, and why they’d recommend them to their peers.
by Dan Davies
The 21st century seems rife with examples of companies, institutions and even governments that generate outcomes that its members apparently do not desire. Why this frustrating absurdity continues is the mammoth topic of this important new work. For your benefit and your facility’s members and customers, be prepared to dive deep into organizational accountability, plus the valuable and dynamic work of the Manchester Business School’s Stafford Beer.
by Bloomberg
Bloomberg’s Joe Weisenthal and Tracy Alloway are some of the best when it comes to discussing fascinating business and finance stories that many PGA of America Professionals will find relatable. Recent must-listen shows include discussions of the difficulties of doing business in far-flung Alaska, an interview with famed author Nassim Nicholas Taleb on living the good life in an age of volatility, and how to make money making pizza in New York City.
by Dan Hurley
PGA of America Professionals are involved in coaching daily, and there’s a great feeling of accomplishment when students succeed. That process shares a lot of parallels with basketball, and you will personally appreciate this new volume from two-time NCAA Champion Coach Hurley. In it he shares his own leadership journey – one that led UConn men’s basketball back to the mountaintop. His philosophy of tough love, hustle and grit combine with an honest and raw assessment of his struggles with low self-esteem and mental health to deliver a powerful book.
by Nir Eyal
Does the way products are built influence consumer behavior? This book, published in 2014 to widespread acclaim, argues persuasively that the answer is a resounding yes. Learn how to create addictive products – and loyal customers – with the overriding objective being to have them return often and cheerfully without the need for costly marketing campaigns.