In July, it was announced that luxury Italian golf fashion brand Duca del Cosma had teamed with women’s athletic wear brand Lucky In Love on a special women’s fashion golf shoe. Offered as a limited-edition piece in the U.S. and Europe, the LIL Bellezza style used premium components like a silver patent-finished microfiber upper treated with a holographic material to provide a mirrored look. The model also included both brand logos on the heel and an insole with Lucky In Love’s motto: “MAKE EVERY DAY YOUR BIRTHDAY, MAKE EVERY NIGHT NEW YEAR’S EVE,” as well as the Lucky In Love logo on a matching kiltie to complete the collaboration.
“Working with the Duca team to bring this brilliant shoe to life has been filled with excitement, pleasure and unrestrained creativity,” explains Lucky In Love CEO Brad Singer. “The design process was driven by a spirit full of light and vibrancy, but it’s the execution that exceeded all of our expectations, creating a shoe that makes any woman feel the ultimate sense of exhilaration.”
According to Evelien Lauwers, Duca del Cosma’s Managing Director North America & Global Sales Director, the collaboration was a natural marriage between Duca’s bold style and premium quality and Lucky In Love’s vibrant fashion-driven approach.
“Collaborating with other brands allows us to expand our audience reach and leverage each other’s strengths, especially in a space where not many brands focus on women golfers,” she says. “By combining our resources and creativity, we can create innovative products that stand out in the market and enhance our brand image, ultimately delivering greater value to women golfers and differentiating ourselves.”
AD Palmer and Full Custom Apparel
The AD Palmer Collection is another example of two teams coming together to create a successful product offering. This golf/lifestyle line was brought about with the help of Full Turn, whose men’s and women’s golf apparel can be fully customized to support a brand. The 2024 line, which featured a range of luxury shirts, sweaters, pullovers and a signature blazer, was available in the U.S. and the UK and sold out.
“I believe the AD Palmer collection from our partner Full Turn reflects my father’s own approach to style and to life, with quality craftsmanship and straightforward design,” said Palmer’s daughter, Amy Palmer Saunders. “I know he would be humbled by the commitment of the designers, artisans and many others who spend so much time attending to every detail, ensuring that his name and legacy are so fittingly honored.”
In addition to its distribution to golf shops and other retail outlets in the U.S. and UK, the collection has also been used as a tee gift at some tournaments this year. This included the Senior Member Guest at the Capital City Club in Atlanta, Georgia, where the staff said participants loved AD Palmer’s selection and quality.
“Full Turn is so honored to have the opportunity to help build and protect the Arnold Palmer brand through the AD Palmer Collection,” Full Turn President Mark Killeen says. “Our focus on producing products in Italy that represent Mr. Palmer’s style and class has been validated by many of the finest clubs in the world supporting the collection.”
Revo and Annika
In late September, premium performance eyewear brand Revo unveiled the latest models in the Revo x Annika Collection at its flagship store in the Soho section of New York City. On hand to introduce the new styles was golfing legend Annika Sorenstam, whose Annika Foundation to empower women globally in golf was also supported at the event.
“Like all of the best partnerships, our collaboration with Annika happened very organically,” says Revo CEO Cliff Robinson. “We had a mutual friend who introduced us and thought our product and approach would be a fit for Annika, and happily it was. We’ve been friends first and partners second for over three years now.”
The Revo x Annika line features unisex models with high-performance polarized lenses that enhance color contrast on the course or for other outdoor activities. According to Robinson, the fact that Sorenstam, one of the greatest golfers of all time, chooses to wear Revo, gives the brand a big boost in the golf space. He also celebrated the nature of collaborations in golf, saying, “They are important for Revo, as they enhance our credibility and authenticity in new audiences - especially with an athlete like Annika Sorenstam, who knows and values performance and excellence.”
Macade Golf and Alex Noren
Macade Golf was launched in 2019 with the idea of making apparel for the golfer who “wants the same precision engineering and design in their clothes as they expect in their golf clubs.” Part of each seasonal line is The Players Collection, an ongoing project where Macade athletes and ambassadors design and develop a signature line of apparel representing their particular style of play.
For the first collaboration, Macade partnered with long-time ambassador Alex Norén, a Top 50 player on the PGA TOUR, to create a relaxed line that includes polos, shorts, tees, windshirts, windvests, pullovers and hoodies. The Player’s Collection is also represented by LPGA Tour player Gabby Then, and many of the styles in both segments sold out quickly, according to Raisa Räisänen, Macade’s Chief Marketing Officer.
“By inviting our sponsored athletes to participate in the design stage from early on, it ensures the apparel is created to their needs and reflects a perfect balance between performance and style,” she says. “This level of individuality allows our athletes to stand out on the course and reinforces the Macade brand as the ultimate choice for elite athletes who care about their style.”
Perry Ellis International and Matt Ryan
This collaboration, announced in October, brings together Ryan, a former Pro-Bowl quarterback and NFL MVP, with Perry Ellis golf brands Original Penguin and PGA TOUR Apparel. Through the partnership, Ryan will represent Original Penguin’s line that blends “retro cool with modern sophistication and fun conversational prints” and PGA TOUR Apparel, a lifestyle collection for “hitting the links or tossing the ball in the backyard with his family.”
Ryan, 39, who officially announced his retirement from the NFL earlier this year, now works as a football analyst for CBS Sports.
“We’re thrilled to welcome Matt Ryan to the Perry Ellis family,” says Oscar Feldenkreis, CEO and President of Perry Ellis International. “His dedication to his craft, both on and off the field, mirrors our passion for creating clothing that blends innovation, performance and style.”
Adds Ryan: “These are brands that align perfectly with my personal style – whether I’m on the golf course or enjoying time with family and friends. The versatility and attention to detail are exactly what I look for in my wardrobe, and as someone who values both comfort and style, Original Penguin and PGA TOUR Apparel are a natural fit for me.”
Blue Tees and TravisMathew
And in a celebration of Southern California culture, technology company Blue Tees Golf has partnered with TravisMathew on a limited-edition Blue Tees Golf Player+ GPS Speaker that began shipping into golf shops in late October. The speaker, which is engineered for the golf course, can be used outside of golf as well to play music, podcasts, eBooks and other programming. Its contemporary hydro print pattern and “Here for a good time” label give it a laid-back SoCal vibe, while the incorporation of an optically bonded glass touch screen, multiple informative screens and access to 40,000+ courses makes it a useful tool for golf enthusiasts. It retails for $249 and includes a co-branded leatherette carry case and a one-year premium Blue Tees subscription.
“We’re excited about the Blue Tees Golf-TravisMathew collaboration,” explains Drew Koehler, Blue Tees’ Chief Commercial Officer. “Our best-selling Player+ is classically styled and engineered for the golf course, but also appeals to a different demographic outside of golf.”