The PGA Show in Orlando, Florida, turns 72 in January with more than 1,000 companies spread across a packed Show floor and countless business and education functions.
A wide range of participating brands on an expanded PGA Show floor will include emerging companies joining veteran manufacturers and market-leading brands. Collectively, they will create an unparalleled marketplace to discover the game’s most innovative products and services to help improve everyone’s golf experience.
To help celebrate, the 2025 PGA Show is rolling out an exciting schedule of elevated experiences via special events, an expanded Show floor with new and improved featured areas, a fresh take on Demo Day, a comprehensive Education Program with more than 70 sessions, an exciting return of the Winter Jam concert, and a variety of industry networking and nightlife opportunities for PGA of America Golf Professionals and the global golf industry.
“The PGA Show is our largest annual gathering of PGA of America Golf Professionals and a stimulus in driving new business for the global golf industry,” says PGA of America President Don Rea Jr. “The PGA Show is one of my favorite times of year as it feels like a family reunion.”
The 72nd PGA Show runs Jan. 21–24, with PGA of America Golf Professionals also in vited to register for the PGA Teaching & Coaching Summit to tee off PGA Show Week on Jan. 19–20 (Sunday and Monday) at the Orange County Convention Center in Orlando.
Fun Factor at the PGA Show
As per tradition, three days of product launches and product sourcing from more than 1,000 exhibiting golf companies and brands will highlight the PGA Show. Some 7,000 PGA of America Golf Professionals will be among 30,000-plus representatives of the $102 billion golf industry connecting with company representatives to exchange business strategies and schedule orders for the 2025 business cycle, while continuing to grow the game and business of golf.
“The continued growth of golf has translated into early enthusiasm and massive engagement from the global golf business community for the 2025 PGA Show,” says PGA Golf Exhibitions Vice President Marc Simon. “Brands are activating in exciting new ways and industry leaders are making plans to participate across multiple Show platforms and special events. Education, business, career and peer networking programs, plus opportunities to connect and unwind together during evening events, are central aspects of a packed PGA Show Week that help to recharge professional growth and build the business of golf.”
In addition to the business, education, product sourcing and demonstration aspects of the 2025 PGA Show, there is another highly appealing element of the annual golf industry reunion in Orlando for attendees – it’s fun.
“There is nothing like the PGA Show every January, it’s just a lot of fun,” notes Pamela Storz, PGA, Head Golf Professional at The Landings Course at Lake Oconee Golf Club in Georgia. “Don’t get me wrong, we accomplish a lot and take care of business, but the special events at the end of the day and in the evening make it fun for our whole staff. There is nothing wrong with mixing both business with pleasure.”
Numerous Special Events
The leaderboard of special events associated with the 2025 PGA Show hits high gear with the PGA Show Demo Day on Tuesday, Jan. 21, at the 42-acre Orange County National Golf Center. Reserved exclusively for PGA of America Golf Professionals and media from 9 a.m. to noon, the world’s largest outdoor professional Demo Day is centered around the massive practice facility and circular range at Orange County National with PGA and LPGA Golf Professionals able to test-drive the latest equipment and products from more than 70 leading golf companies.
The education component at the 22nd edition of PGA Show Demo Day will include clinics, workshops, interactive demonstrations and expert appearances throughout the day in clubfitting, coaching-teaching, fitness and range operations.
“We never miss the Tuesday Demo Day – it’s the first major thing on our dance card for PGA Show Week,” says Andrew Brewer, PGA, Director of Instruction at Bayville Golf Club in Virginia Beach, Virginia. “It’s always great to be among the first to try all the new equipment, and there are always some new teaching and training aids from companies we don’t otherwise see. It’s a full day of product testing and networking for us.”