F
rom the course to the shop, PGA of America Golf Professionals are always looking for new perspectives or ideas that can improve their businesses and their lives. That search for innovative content includes books, podcasts, YouTube videos and a number of other avenues where experts share their thoughts.
PGA Magazine asked a number of PGA of America Professionals and golf industry experts what books and podcasts they’ve enjoyed, and why they’d recommend them to their peers.
by Douglas Rushkoff
With technology topics like AI, social media networks and algorithms dominating the news – and many people’s lives – this five-year-old best-seller is back in vogue. The book’s thesis is that technology is turning elements that once fostered connection into forces for isolation. This is a great read for PGA of America Professionals who can use the game as a way to create social connections that are strong and lasting in positive ways.
with Abe Madkour
Making the most of golf’s boom is important, and one way to keep a finger on the pulse of the sports world in general is through this daily podcast from Sports Business Journal. Whether you’re simply a sports fan or someone who likes to know the trends of what other sports are doing to court consumers, these brief morning podcasts are a great way to stay on top of sports as a business and grab ideas for engaging with your customers, as well.
by Mel Robbins
Written by an expert on motivation, this book is a bit like a modern version of the Serenity Prayer, advising people to focus on what they can control instead of spending time and energy on things that are out of their hands. Robbins’ science-backed approach identifies eight areas of life that can help you focus on your own goals and happiness using methods championed by experts in neuroscience and psychology. A great read for anyone trying to stick to New Year’s resolutions about overcoming burnout and work frustration.
by Dr. Martha Beck
Anxiety is often thought of as a state of mind, but as this best-selling author and life coach points out, it’s also a physical challenge to the central nervous system. This book proposes ways to get out of anxiety spirals by engaging creativity and working with others to calm our own anxieties and create purposeful connections with those around us. There are plenty of real-world examples to follow, and ways to help turn anxiety into a more relaxed confidence for yourself and others.
