Antigua was founded in 1979 as a brand “driven by a deep passion for golf, the outdoors and the pursuit of the perfect polo.” Over the last few years, the company has gone through a relaunch with a focus on producing more high-quality lifestyle apparel. This shift has involved significant investments in design and the development of better fabrications, trend-forward styling, improved fit and innovative decoration techniques.
While Antigua remains rooted in tradition, the brand continues to adapt to the dynamic needs and expectations of PGA and LPGA players, PGA of America Professionals and golf enthusiasts, says Nate Holmes, Vice President of Product and Merchandising. Holmes elaborates on how Antigua works to stay relevant, not only as a golf line but as a versatile apparel brand suitable for both on and off the course.
1 What has been the reaction in the marketplace to the new Antigua?
Nate Holmes: The response has been overwhelmingly positive. While we’ve built strong relationships within the PGA community over the years through our excellent service model, low minimum orders and quick turnarounds, the feedback on our new products has truly exceeded expectations.
Customers are genuinely impressed with the quality and feel of the new offerings, which have challenged their previous perceptions of Antigua. We are committed to maintaining our high service standards while offering elevated, stylish products that meet the evolving demands of the market.
2 What are some of the driving principles behind the brand, and how are they being manifested in offerings?
Holmes: At the core of Antigua’s brand is our unwavering commitment to golf and a relentless pursuit of delivering exceptional products at a tremendous value. Golf apparel should look and feel great, while also being accessible without the premium price tag of other high-end brands.
We believe performing at your best is always achieved when you’re most comfortable in your body, mind and clothes. This principle is reflected in the quality and craftsmanship of our products, which continue to set new standards for performance, comfort and value in the industry.
3 How are you helping PGA of America Golf Professionals get the Antigua message out in their shops?
Holmes: At Antigua, we understand this business is built on relationships, and we’ve been working hard to educate PGA of America Professionals about the changes we’re making as we reintroduce our brand. The newness in our 2025 lineup gives us a fantastic reason to reconnect, share our story and build stronger partnerships.
We aim to provide PGA Professionals with the resources they need to communicate the quality and value of Antigua products effectively. This includes in-depth product information, merchandising materials and tailored marketing initiatives that align with our brand’s new direction. The partnership with PGA Professionals is essential as we continue to elevate the Antigua experience in golf shops across the country, while ensuring that our message resonates with consumers.
4 What is the most exciting new product, fabric or technology in Antigua’s 2025 lineup, and why?
Holmes: We are incredibly excited to introduce our Buffed Fleece collection, which now includes a variety of styles, from men’s and women’s quarter-zips to hoodies and more. The fabric’s unmatched softness and comfort truly set it apart, giving that extra “wow factor” to our offering. Buffed Fleece is a lifestyle play designed for comfort and versatility, making it perfect for both on and off the golf course.
Additionally, we’re thrilled about our new print designs on premium polo fabrications. These prints offer a perfect balance of trend-forward aesthetics and timeless appeal, with something for every style – from bold, contemporary patterns to more classic designs.
Lastly, our commitment to sustainability is stronger than ever as we continue to expand our use of recycled polyester fabrics, reflecting our dedication to a more environmentally responsible future – something that resonates deeply with today’s conscious consumers.
5 What is the most exciting thing on the horizon for Antigua?
Holmes: Everything! While we’ve enjoyed strong relationships with the golf community for years, we are truly re-introducing the brand. Our product focus is on delivering trend-right, high-quality products that fit well and offer great value, and the positive feedback we’ve received thus far fuels our determination to push even further. We will continue to offer our partners outstanding products that not only delight consumers but also enhance our partners’ profitability.
We are also excited about the consumer-focused marketing and advertising we are putting behind the brand. Part of this includes enhancing our Team Antigua PGA, LPGA, Korn Ferry and college golfers. We have a really great group of athletes that includes Aldrich Potgieter, Matthew Reidel, Stacy Lewis, Allison Corpuz, Lizette Salas, Jenny Bae, Ashley Menne, Caley McGinty and Ian Gilligan. All are wearing Antigua Apparel on and off the golf course. The future looks incredibly promising, and we’re excited for what’s to come.
