Scott Frost
A bold first step
Tiger Woods and Scott Frost
Thirteen years ago, Scott Frost created an email that forever changed the course of his career — and life. A wide-eyed 27-year-old at the time, Frost had just finished reading Dale Carnegie’s classic book, “How to Win Friends and Influence People.”
Inspired by everything he learned, he decided to take a chance. For years, he had wanted to work for TaylorMade. So, he cold emailed Bob Maggiore, TaylorMade’s chief marketing officer.
The email said something along the lines of “You want me on your team. Here’s why and the value I’d bring…” It was bold. It was confident. And it worked. Shortly afterwards, he heard back from Maggiore.
“I’m so thankful that he responded, not only because of the first job he offered to me, as associate brand manager, but because he’s one of the greatest marketing minds,” Frost said. “I’ve been very fortunate to have him as a core mentor of mine. I’ve learned so much from him over the years.”
Frost’s relationship with Maggiore led to several opportunities within the company. Over a span of nearly 12 years, he had four positions in brand marketing, culminating with his final role as director of global brand marketing. During this time span, he helped the organization complete a successful rebrand, while leading the creative development of iconic products like the P790 and Stealth.
Due to his behind-the-scenes success, Frost was chosen for a once-in-a-lifetime opportunity in early 2024. During a typical business day, he received an email calendar invite titled “Special Project.” Soon, he discovered that the meeting was an invitation to be part of something very special: “a small SWAT team” that would help “create a pitch for an apparel and footwear company with Tiger Woods.”
Frost, along with some other team members, only had a few weeks to create an initial vision that would ultimately become Sun Day Red. Highly pressured, yet also extremely fun, those few weeks of hard work, early mornings and late nights certainly paid off. During the pitch, Woods told everyone involved that “you guys get me.”
From there, Frost began to moonlight at TaylorMade, while preparing to launch Sun Day Red. Throughout the moonlighting process, Frost became close to Brad Blankinship, Sun Day Red’s president. Blankinship, alongside TaylorMade’s CEO David Abeles, decided to provide Frost yet another life-changing opportunity: to oversee Sun Day Red’s marketing initiatives as the head of marketing.
“I’ve been fortunate to have a few once-in-a-lifetime jobs, but this potential opportunity definitely took the cake,” Frost reflected. “After talking it over with my wife, I said yes.”
He added, “It’s been such an incredible ride so far, getting to learn the apparel and footwear business from such an iconic apparel industry veteran and strategic business leader in Brad.”
Since saying “yes,” Frost believes he’s had three key responsibilities while leading Sun Day Red’s marketing team. First, he always takes the heat if something doesn’t perform quite as well as his team originally anticipated. Second, he consistently celebrates the team whenever they achieve their goals. And, finally, he constantly communicates with all of his team members, ensuring everyone is moving in the same direction.
In addition, he strives to help elevate everyone around him by developing a strategic framework that everyone can rally around and execute together as a group. Committed to putting his team and its mission first, he has created an environment that enables everyone to do their best work together.
“We take great pride in what we do,” Frost concluded. “We have created something very special in Sun Day Red.”
Chris Lewis
