Laura Frick
KPMG Women’s PGA Championship director fulfills dream
When she was 16 years old, Laura Frick dreamed of one day becoming a championship director for the PGA of America. In February 2025, her dream became reality.
A shining example for anyone else that hopes to achieve their lofty goals too, Frick did everything necessary to ensure her vision was fully realized. First, she earned her bachelor’s degree in business administration and professional golf management in 2015. Later that year, she obtained her PGA of America membership.
Shortly after acquiring her membership, she served the LPGA Tour’s Volvik Championship as an event manager until 2017. From there, the PGA of America offered her an opportunity to become a championship coordinator. She quickly advanced within the organization as a league golf competitions specialist, a league golf competitions manager, a director of competitions and, finally, her current role.
“From junior and amateur golf, PGA member experiences and spectator events, each of my previous roles prepared me for what’s next,” Frick said. “This preparedness, along with my passion for event organization, has allowed me to step up as championship director for the 2026 KPMG Women’s PGA Championship.”
“It’s incredibly rewarding to see years of hard work come to life and provide a global stage for the world’s best female golfers to shine, while sharing the excitement with spectators and the community.”
LAURA FRICK
While serving as championship director, Frick will oversee the entire execution of the 2026 KPMG Women’s PGA Championship. In particular, she’ll manage the championship’s volunteer, ticket and corporate hospitality programs. She’ll also coordinate with the championship’s two primary partners – KPMG and the LPGA Tour – as well as its host site, Hazeltine National Golf Club.
“We, as a team, will strive to ensure that everything from logistics to spectator experiences align with our vision to elevate and celebrate women’s golf,” she said.
As she prepares for next year’s KPMG Women’s PGA Championship from June 25-28, she’ll be particularly driven by two main passions: golf and her commitment to creating memorable experiences.
“It’s incredibly rewarding to see years of hard work come to life and provide a global stage for the world’s best female golfers to shine, while sharing the excitement with spectators and the community,” she explained. “I want to create memorable experiences for everyone involved in the championship.”
Frick’s passion for golf began at a young age, well before she decided to become a championship director. Her grandparents introduced her to the game, to which she was immediately drawn.
This passion for golf is fully realized whenever Frick is involved with directing, managing and overseeing championships. She loves being behind the scenes of golf events just as much as she loves being on golf courses.
“What I love most is that overseeing championships is a lot like being a duck on water,” she noted. “The duck pedals furiously underwater to stay afloat, but, on the surface, it calmly glides across the pond.”
She added, “That’s the best part about championships. You and your team are working tirelessly day in and day out and oftentimes putting out fires. But to the attendees, everything seems effortless and enjoyable and everyone is smiling.”
In a few months, she’ll use her talents and passions to provide another enjoyable championship to thousands of fans – all while fully realizing her childhood dreams.
Chris Lewis
