The “We Love this Game” brand campaign and partnership between the PGA of America and Omaha Productions debuted in September 2023, unveiling a new logo for the Association and a series of ads, including “We Love this Game” that ran throughout the 2023 Ryder Cup, and “A Day With A Pro” which debuted at the 2024 PGA Show in Orlando.
“18 Fore 18” debuted on the Association’s Youtube channel and a series of social posts. The video is additionally presented through Manning’s and Omaha’s digital channels. Digital media buys include boosted posts through Bleacher Report, NBC Sports and USA Today social platforms.
Narrated by longtime ESPN and PGA Championship broadcaster Scott Van Pelt, the latest video collaboration between the PGA of America and Omaha Productions take Manning and Pancake through 18 shot-for-shot challenges, including Manning’s failed attempt at a Happy Gilmore swing and throwing a football down the driving range at a giant cut-out of Eli Manning’s head. Meanwhile, the pair answer questions about their respective careers and shared love for the game of golf.
The campaign highlights the importance of the more than 30,000 PGA of America Golf Professionals to the golf industry.
While playing for the Indianapolis Colts from 1998-2011, Manning was a member of Crooked Stick Golf Club in Carmel, Indiana, where Pancake was the Head Professional from 2004-09 and has been the Director of Golf & Club Operations since 2010.
“Tony Pancake is a terrific ambassador for the game of golf,” says Manning, founder of Omaha Productions. “Throughout the 20 years that I’ve known him, I’ve seen firsthand how much he puts into teaching. The game is in good hands thanks to PGA of America Golf Professionals like Tony.”
Adds Pancake, who will be honored as PGA of America Golf Professional of the Year in November at the PGA Annual Meeting: “It’s been a true pleasure to get to know Peyton over the years and it’s an honor to play a small part in our ‘We Love this Game’ campaign. Going head-to-head with him and giving him a hard time was a great pleasure. Peyton’s love for the game is no secret.”