As we transition to fall and golfers descend on the Sunbelt and other warm-weather destinations, PGA Magazine’s October cover story goes in-depth to discuss the travel sector’s impact on the overall health of the game and business of golf.
Each year, millions of players at every level — including business executives, golfing buddies and families — travel to destinations around the world to enjoy this great game and all that it offers.
According to our partners at the National Golf Foundation, golf travel is tied to approximately 40 percent of the game’s overall economic impact – over $40 billion annually. That’s a huge piece of the golf industry, and it’s critical that we continue to promote the breadth of opportunities that exist for destination golf travel, both domestically and internationally.
For PGA of America Golf Professionals, especially those at member-based golf facilities, managing destination golf experiences at everything from world-class venues to hidden gems is an important aspect of the job.
With golf travel thriving today, this month’s cover story offers valuable insight, trends, best practices and case studies from leading experts and PGA of America Members who provide first-hand knowledge, while reinforcing the formula to deliver the best experiences possible for golf travelers of all ages and levels.
PGA of America Professionals share anecdotes and provide advice on effectively planning and managing all types of golf trips, including travel logistics, lodging, meals and more. They speak to the importance of playing alongside members and serving as ambassadors of the game, while also honing their skills as they enjoy playing.
I have personally taken club member trips to a variety of locations for over 20 years, which I know has helped build strong, lasting relationships, as well as create some fond memories and great stories to share. This is what it’s all about.
This month’s cover story showcases resorts and clubs that host golf travelers from around the world, highlighting the programs and services that are critical to creating amazing golf experiences and lasting memories. Of course, PGA of America Golf Professionals and their host facility staffs are always on the front line.
With no sign of demand for golf travel slowing down, you will read how resorts are preparing for the future, such as building new courses and adding programs, services and amenities to further enhance the onsite experience for guests.
Golf travel is big business, and it plays such an integral role in the ongoing health and vitality of the golf industry. This annual travel cover story is loaded with relevant information and advice from your peers and other industry experts that will allow you to best service your customers and provide unmatched travel experiences.
Please also remember that the golf travel and tourism category is the second-biggest economic driver in the industry behind only facility operations, so together let’s continue prioritizing this sector and ensuring its long-term prosperity. Thank you.
Sincerely,
John Lindert, PGA President, PGA of America