In late 2021, the buying team at Haggin Oaks Golf Complex in Sacramento, California, identified a unique opportunity and launched what they believed to be the first-ever “Golf Ball Bar.” While the standard dozens and sleeves will always drive golf ball business, there is a growing market for novelty golf balls such as those with vibrant colors, unique patterns and fun designs.
Recognizing this demand, PGA of America General Manager Mike Woods took the chance to create a space dedicated to these special balls (pictured on next page), that cater to both youngsters and the young at heart.
To get started, he found a unique double-tiered table, which his team customized with golf clubs for feet. Using small range baskets and personalized signage for each basket, Woods and his team crafted a one-of-a-kind display featuring over three dozen different golf ball designs. This innovative setup offers a vibrant selection that appeals to players looking for something out of the ordinary.
The display has included designs inspired by pop culture hits such as Star Wars, The Office, Pokemon, Marvel and SpongeBob SquarePants, just to name a few. Woods relies on ball offerings from Volvik, GBM, Srixon and Callaway.
The results of implementing the Golf Ball Bar have been exceptional. The colorful display table has generated impressive sales, with most balls purchased at $1.08 – $1.33 and sold for $2.99. Over the last 12 months, Haggin Oaks sold more than 8,000 balls from this table, generating close to $24,000 in revenue. This reflects a gross profit mar- gin of 58 percent from selling one ball at a time.
“By offering a wide selection of novelty golf balls, we’ve expanded our appeal to new and returning customers alike,” says Woods, the 2008 PGA of America Merchandiser of the Year for public facilities. “The Golf Ball Bar attracts attention and drives sales, showing how creativity and innovation can open up new revenue streams.”
