In 2023, SentryWorld hosted the U.S. Senior Open Championship. Our facility owned the merchandise concession for the championship, so I was tasked with coordinating the buying and logistics for the merchandise tent. Having not done something like this before, it was a substantial undertaking. Thanks to our outstanding team of golf professionals and lots of thoughtful planning, we were able to execute a highly successful championship merchandise concession. For those who may find themselves in a similar situation, here are some of the key points that made our tent a huge success: