Welcome to the October issue of MPlus. As fall officially gets underway, many award-winning PGA of America Golf Professionals and merchandisers are celebrating another successful summer season while trying to keep the party going even as the weather cools.
For example, Jay Dufty of Washington Golf & Country Club talks about leveraging partner relationships – not only to help manage inventory levels but to enrich the member experience. At the same time, Brett Eaton of Tacoma Country & Golf Club emphasizes the importance of catching shoppers' attention the minute they come through the door, while Danny Rainbow of SentryWorld gives pointers on how to run a successful merchandising tent when your club hosts a major event.
Also in this issue, Bruce Christy of White Horse Golf Club talks about using unique accessories to add interest to golf shop displays and increase sales, and Riley Sherwood of Wichita Country Club shares how the shop’s front impact table can be used to bolster excitement for club tournaments. In addition, we look at how the headwear market is being driven by customization, creative branding and product innovation, among other factors.
Thank you again to our sponsors 2Hemispheres, Payne Stewart Collection, SanSoleil, Signs by the Sea and Vanguard Pro Shop for their continued support of MPlus. I hope you enjoy this issue.