Prevue: What does innovation in the meetings industry mean in 2024?
Popovski: Innovation in the meetings industry is constantly evolving, and in 2024, it will be even more crucial for buyers and meeting planners to offer their clients unique and cutting-edge options to stand out in the crowded events market. Virgin Voyages presents an exciting and innovative option for businesses to consider when looking to host their next corporate meeting or event.
In terms of MICE groups, what’s new for 2024?
Us, we are! Virgin Voyages offers an adult atmosphere with no kids and more value built into the price than many other cruise brands. We include sodas, flat and sparkling water, all tips and gratuities, all food, and most important for our meeting and incentive sailors, WiFi. Buyers and meeting planners can ensure their clients are experiencing something genuinely new and refreshing by bringing their events to sea on board Virgin Voyages.
How are you pushing sustainable innovation?
Virgin Voyages’ purpose is not only to change business for good, but also to change the world for the better. This vision to create an Epic Sea Change For All guides decision-making and all that they do.
Removal of single-use plastics and wasteful buffets, combined with inclusion of all meals and essential drinks, reduces 60 percent of the disposable items found on other cruise ships. Energy-saving LED lights and sensors, plus fuel reduction and water treatment systems, allow for both smooth and efficient sailing on every epic vacation you spend with Virgin Voyages.
By partnering with brands who follow eco-ethical business practices, retail items (handwoven terrace hammocks, upcycled eyewear, and even our wearable room keys) are all part of a responsible supply chain that supports women in business, conservation efforts, and training and employment in rural communities— illustrating that better choices lead to a bigger impact.
What are some of the most innovative venues at your property/destination/cruise brand?
Our cruise line offers unique venues like The Red Room, a transformational theater with three different modes to choose from, and The Manor, a Prohibition speakeasy style design that can be used for meetings and indoor cocktail events. By offering events on-board Virgin Voyages, meeting planners can provide their clients with an unforgettable experience that not only supports attendee networking and education, but also helps break down the traditional barriers between work and play. We want to give your clients not just the best week of their year, but the best adventure of their lives!