Prevue: What does innovation in the meetings industry mean in 2024?
Assis: In 2024, innovation in meetings signifies more emotional engagement. At VOQIN’, we harness technology and AI to amplify meeting experiences and enrich content. Among others, personalization, underpinned by our Emotional Thinking Method, delves deep into individual psyches, blending neuroscience, anthropology, and data analytics. Technology at the heart of human experience.
In terms of MICE groups, what’s new for 2024?
The MICE industry in 2024 is being molded by heightened environmental and social consciousness. Carbon-neutral travel options and green travel incentives are now the norm, transcending mere carbon compensation. Socially, universal accessibility is a must—to eliminate all kinds of barriers between people, not only physical.
Our experiential programs highlight local communities and destination authenticity. We want to continue using that to promote global understanding and connectivity. Health and safety are big concerns. We will continue to prioritize risk assessment and mitigation, which have always been a part of our robust processes.
How are you pushing sustainable innovation?
Our actions, impact on the environment and communities, combined with transparent corporate governance, is paramount. Collaborations with NGOs enable us to infuse CSR activities, zero-waste principles, and cultural education into our events.
We're wholeheartedly committed to adopting best practices, aiming for a holistic approach from our team to our clients. By 2024, our goal is certification and a measurable, transparent sustainable management system. We aim to be change agents, influencing all stakeholders.
What are some of the most innovative venues at your property/destination/ cruise brand?
Innovation, for us, is redefining the familiar. Portugal and Spain's rich histories offer unique venues like ancient palaces or castles—innovative for the unacquainted.
While we boast state-of-the-art cruise terminals and repurposed stations, imagine a bespoke venue crafted just for you. At VOQIN’, we have experience transforming spaces, like old warehouses or open areas, into bespoke settings using materials like cargo crates. Our venues span the gamut from historical edifices, cutting-edge facilities, to custom-built marvels and we always take a creative or innovative approach.
We use every opportunity to give back to the community. This means your event can even take place in some part of the city like a garden or a street that we can refurbish and give new life to.