Manufacturer Perspective
A Bright Outlook for 2025
While some negative economic factors like inflation and high interest rates may continue to challenge golf shops in 2025, the industry in general seems bullish on the new year and opportunity to increase club participation and golf shop sales.
Nicholson, for example, plans to expand the golf instruction program at Cherry Hills, saying, “Amid the increases in popularity, participation and play in recent years, members are clamoring for more ways to improve their game, develop greater speed and learn best practices on injury prevention. I think all clubs should be evaluating options for a robust junior golf development program and finding initiatives to continue engagement with female golfers.”
Kenny Szuch, PGA of America Director of Golf and Instruction at Orangebrook Golf Club in Hollywood, Florida, says 2025 is an “optimistic year” at his club, which will break ground later this year or in early 2026 on a $442-million construction project that involves Reese Jones Design golf courses, a new clubhouse, golf academy, 5-star hotel and three 40-story luxury condo towers.
“Normal play will continue until construction begins, and we have been told our wave of Canadian traffic will be larger than previous years as they know this is the last year Orangebrook as they know it will be available for play,” he says. “The future looks very bright.”
Gates is also excited for 2025, which will see the return of a full golf season for the first time in nearly two years at Interlachen. With the open-to-buy budget now at pre-renovation levels, the staff is excited to introduce new brands and products that will further heighten member excitement. A key area of focus will be reshaping women’s offerings with a refreshed lineup made for both on- and off-course wear.
“We’re anticipating a record sales year and unprecedented member engagement,” she adds. “We expect to see growth across every category, driven by a robust calendar of tournaments, league play and social events that will bring members and guests to the course regularly and increase demand.”