Spring Air International held its annual licensee meeting to review 2025 performance and outline key priorities for 2026. Discussions centered on product development pipelines, marketing initiatives, and coordinated strategies designed to strengthen national brand cohesion across the licensee network.
The company highlighted ongoing investments in consumer research and digital marketing and discussed its plans to update several best-selling collections. Spring Air executives emphasized the importance of unified brand messaging and collaborative retail programs for 2026.
Serta made a high-visibility appearance in the 2025 Macy’s Thanksgiving Day Parade with the debut of its Serta Counting Sheep Dream Generator float. The parade reached an estimated 34 million viewers across NBC and Peacock, with additional in-person attendance in New York City.
The appearance marked the 25th anniversary of Serta’s Counting Sheep characters and extended the brand’s presence beyond traditional retail and advertising channels. A coordinated social media campaign by Serta and national media coverage highlighted the event.
Company officials noted that participation in one of the country’s most-watched annual broadcasts provided added exposure for retail partners nationwide heading into peak holiday shopping season.