Kingsdown Canada has partnered with Scott Brothers Global to develop a new licensed mattress collection inspired by the design sensibilities of Drew and Jonathan Scott. The collaboration brings the well-known television personalities’ aesthetic into the bedding category with an emphasis on approachable luxury and lifestyle-driven comfort.
The lineup will feature coordinated fabrics, tailored details, and constructions developed through joint design sessions between Kingsdown’s product team and the Scott Brothers Global creative group. Kingsdown said the collection is intended to resonate with consumers seeking stylish, high-quality mattresses with recognizable branding.
“Partnering with Scott Brothers Global allows us to blend inspired design with Kingsdown’s craftsmanship,” says Mike James, CEO of Kingsdown Canada. Retailer previews will begin in early 2026, with a formal launch planned for midyear.
King Koil Japan has announced a series of strategic initiatives to strengthen its presence in the Japanese market, including expanded manufacturing capabilities and a refined retail strategy. The company says the enhancements will improve efficiency, support premium product development, and provide retailers with more targeted merchandising options.
The initiatives include updated production technologies, new showroom resources, and a stronger emphasis on luxury and wellness-focused designs in line with consumer demand for higher-end mattresses with advanced comfort and support features.
“Dreambed is an ideal partner for the King Koil brand in Japan,” says David Binke, CEO of King Koil. “The company has a long history in the market and a strong understanding of Japanese consumer preferences, supported by established manufacturing and distribution operations. We’re confident King Koil will continue to build brand recognition in Japan through this partnership.”
MLILY has launched a Designer Partner Program aimed at helping small and midsize retailers collaborate with interior designers to showcase bedroom concepts and merchandise full sleep solutions. The program provides participating retailers with curated design palettes, product bundles, and promotional assets that support lifestyle-oriented displays.
The company says the initiative reflects growing demand for integrated room presentations and “shop-the-look” merchandising that helps consumers visualize a complete room. MLILY will offer designers preferred pricing and access to select products for staging projects.
The program will roll out to select markets in early 2026.