Callaway’s commitment to developing equipment specifically aimed at improving performance for the rising number of women in the game is evident in its third-generation Reva Rise line of clubs.
The new Reva Rise family – led by the internal Women’s Golf Council of Callaway employees – is engineered for effortless launch, maximum forgiveness and faster ball speeds, incorporating swing code dynamics from thousands of female players with its Ai 10x face optimization.
The Reva Rise line is designed especially for developing players who are trying to elevate their game, featuring a cohesive design from driver to iron with seafoam haze accents to stand out. Testing shows that Reva Rise is 1.5 mph faster, launches one degree higher, flies about five yards farther and reduces downrange dispersion by 20 percent than the previous generation of Reva clubs.
The technology package includes an Ai 10x face in each category that utilizes women’s fitting data for face thickness that promotes faster ball speeds and longer carry distance.
The Reva Rise driver ($499.99) comes in 12- and 14-degree models and has a high-MOI Triaxial Carbon Crown designed specifically for female golfers.
Reva Rise fairway woods ($299.99) and hybrids ($249.99) also use swing data to provide a shallower profile for effortless launch in an optimized spec package.
The fairways offer 3-, 5-, 7-, 9- and 11-wood versions with loft ranges from 18 to 31 degrees in three-degree increments. The hybrids – with a shallow, easy-to-launch profile – come in 4-9 with lofts from 22 to 42 degrees in four-degree increments.
The RR irons ($999.99 for six-piece set) are designed for easy scoring and to seamlessly integrate with the hybrids in whatever combination ($1,299.99 combo set) is preferred. With the 360 Face Cup, the Reva Rise irons unlock ball speed while the pre-worn leading edge enhances speed and forgiveness.
For a limited time, Callaway is offering a 50 percent bonus on the credit received for trading in old clubs to upgrade to the Reva Rise family.
PHOTOS COURTESY CALLAWAY