William Goins, PGA,Assistant Golf Professional,The Country Club of Spartanburg (South Carolina)
Creating a memorable tournament experience goes beyond competition – it’s about how you make the players feel. At The Country Club of Spartanburg in South Carolina, PGA of America Assistant Golf Professional William Goins and his team introduced a unique way to enhance their four-ball tournament: post-round interviews for the champions (pictured).
“Our goal was to replicate the tournament atmosphere players see on TV,” says Goins. “Most of our competitors had never experienced a true post-round interview, and this small addition made the event feel bigger and more special.”
To make the interviews authentic, Goins and his staff actively watched the rounds, noting key shots and pivotal moments to bring up in post-round questions. This attention to detail made a lasting impression on the players, who appreciated the recognition and the chance to relive their best moments. The response was overwhelmingly positive, with players highlighting the tournament experience and the club staff’s effort to make it stand out.
The success of the four-ball tournament interviews quickly turned the idea into a staple for all major championships at the club. The buzz created through word-of-mouth has driven more participation and excitement around events.
“It’s the little things that elevate a tournament,” Goins says. “Being creative and trying new ideas can take your events over the top and make the competitors feel special.”
Jackie Riegle, PGA,Director of Player Development & Marketing,Monarch Beach Golf Links,Dana Point, California
For years, multi-day golf schools have been a proven model for skill development. At Monarch Beach Golf Links in Dana Point, California, Director of Player Development & Marketing Jackie Riegle, PGA, has applied that same concept to beginner clinics (pictured) – and the results have been transformative.
“Our Golf Class for Beginners runs over successive days instead of once a week, and we’ve found it dramatically improves knowledge retention and fosters stronger social connections,” says Riegle, the 2021 Southern California PGA Section Player Development Award winner. “When beginners see the same faces day after day, they become more comfortable, and those initial strangers often turn into regular playing partners.”
This structure also creates a more immersive learning environment, where questions flow freely and students retain fundamental skills more effectively. The accelerated timeline builds confidence quickly, keeping participants engaged and motivated. It also has a positive business impact – many beginners realize early on that they need better gear, leading to increased golf shop sales on clubs, apparel and accessories.
“If you’re planning future programming, consider offering group classes on consecutive days,” Riegle suggests. “It’s an approach that not only enhances learning, but strengthens the sense of community at your facility.”
