Welcome to the September issue of MPlus! As the fall selling season approaches, we look at summer 2024 and some of the Best Practices that have helped golf shops achieve great returns.
Mark Maras of Great Oaks Country Club discusses his club’s growing and vibrant membership and how he finds exciting new products to add to the mix, while John Pillar of the Country Club at Woodloch Springs talks about appealing to an assortment of resort and daily fee customers with a diverse product assortment, including lifestyle/casual wear.
At the same time, Matt Summers of Bulle Rock Golf Course shares a merchandising coup he achieved by pulling a golf cart into the shop for Memorial Day weekend and filling it with USA-themed products, as Mark Pfingston of The Golf Club at Bear Dance emphasizes the importance of complementing your go-to products with exciting new brands to increase overall sales.
Also in this issue, we see how Kelsey Jo Holsten of Monterey Peninsula Country Club gets the staff involved in creating displays so they can educate members, thus increasing their enjoyment of the game. And we take a look at the newest in lifestyle looks being presented by top vendors that are driving retail sales and allowing golf shops to become a one-stop-shop for members.
Thank you again to our sponsors Payne Stewart Collection, SanSoleil, Scales Gear, Signs by the Sea and Vanguard Pro Shop for their continued support of MPlus. I hope you enjoy this issue.