Woodloch Springs is a diverse property with award-winning amenities. We have the resort side with golf packages, as well as a lot of daily fee play and outings, so we want to make sure we have quality, recognizable brands that range across price points. This means complimenting high-end lines with more moderately priced brands like Flag & Anthem, Nike and Greg Norman Collection, with the majority of sales in the $60 to $80 range.
We’re also seasonal, so we try to cram a ton of sales into the May through Thanksgiving period. At the same time, we have created traffic in the off-season with a simulator right off the golf shop, giving us an opportunity to create ancillary sales by carrying gloves and other winter gear. Overall, our philosophy is to be about not just golf but lifestyle/casual wear with a product selection that includes everything from pickleball apparel and bathing suits, to dress shirts for wedding guests who forgot to bring one. Lifestyle is what we’re about.