For Memorial Day weekend, I pulled a golf cart into the shop on Thursday night and moved merchandise around it. We decorated the cart with our USA-themed gear, koozies, a cart cooler, balls, Bushnell Speakers, headcovers and bags, as well as multiple American flags and other patriotic touches. Members who visited the shop loved it, as did their guests who accompanied them. It changed the look and feel of the shop into something they hadn't seen before, and that created a great deal of excitement. My merchandise sales for that Friday to Monday period for in-stock and special-order items were $11,500 – about $3,000 to $3,500 more than a typical weekend that time of year.