Welcome to the December issue of MPlus! With the holidays right around the corner, we celebrate another great year of golf retailing by hearing success stories from some award-winning PGA of America Professionals and merchandisers.
For example, Luke Smith of Milburn Golf & Country Club talks about greeting members with an attitude of gratitude for choosing to patronize his shop, while Larry Salsman of Osage National Golf Resort discusses his move away from traditional nesting tables toward larger displays and four ways to capitalize on today’s apparel trends.
For Jordan Van Orman of Palisade State Park Golf Course, it’s been about overcoming obstacles and still managing to increase sales in each of the last six years, while Brian Riddle of TPC Sawgrass touts the advantages of using a large table at the forefront of the entryway to highlight holidays and other special times/events.
Also in this issue, Shelley Tomaszewski of Riverbend Country Club shares how an email sent to the entire membership led to numerous orders within 24 hours, and Caitlin Flaherty gives us peak at her holiday displays, which never fail to draw in the members and end the year on a high note.
Thank you again to our sponsors 2Hemispheres, Payne Stewart Collection, SanSoleil, Signs By the Sea and Vanguard Pro Shop for their continued support of MPlus. I hope you enjoy this issue.