We recently sent an email out to the entire membership called “SHOPPING WITH SHELLEY.” Most members were not aware they could order merchandise that was not golf related. Ryan Brandt, our PGA of America Director of Golf, and I have a motto: “You build it, they will come,” and they did. We had numerous orders within 24 hours.
It is amazing the power of one email. Within that email, we promoted corporate and holiday gifts along with wedding, groomsman and bridesmaid gifts. In addition, we offered Sterling Cut Glass and Club Glove microsites for our members. Both are huge hits. And the best part is, everything can be drop shipped directly to members. It is a win for everyone!