By Alex Melen,
ChatGPT has come out of nowhere to become one of the hottest new topics and
tools of the year. For example, looking at Google Search interest over time,
searches for ChatGPT were 0 before December 2022 (which makes sense
since it only launched in November 2022 – just a few short months ago).
Artificial Intelligence (AI) tools like ChatGPT have become
one of today’s most game-changing – and debated – technologies. Reactions from
marketers to AI tools have been lukewarm thus far and all over the map in terms
of the reaction. Typical responses have ranged from fear of AI taking over
their job (and the world!) to asserting AI can’t help them
in any way.
The truth – at least for today, lies somewhere in the middle. ChatGPT (Pre-trained Transformer), is an AI-driven chatbot launched by OpenAI
in November 2022. Elon Musk has also been extensively involved with OpenAI
since the companies founding in 2015 and was part of the team that created the
initial OpenAI Charter. However, he resigned from the board in 2018 (after
voicing some concerns about potential issues that this publicly- available AI
ChatGPT, in its current release, is a powerful tool that can help create
content, generate ideas, and draft documents – all automatically on the fly.
While there are some concerns that it will ultimately make manual SEO content
creation obsolete, for the time being – the manual component of content
creation will still reign as king. There are tools that can identify what
content was AI-generated, and I would be shocked if Google doesn’t utilize its own internal AI (don’t forget, the purchased DeepMind back in 2014!) to
identify and devalue machine-generated content. My gut feeling is that within the
next few quarters, Google will start not only devaluating AI-based content but also identifying it in the search results as such.
So where does it leave marketers? How can they use ChatGPT and any other
upcoming AI-based tools to their advantage? At the very least, I encourage
everyone to access the tool and play around with it. Spending just 10
minutes on it will give you great insights and ideas of what it can accomplish.
For those ready to dive in and start using it for their SEO strategy – here are
some great ways to use it. First, of course, you’ll need to go to ChatGPT and
ask it the below questions, for example:
“Generate a list of blog post ideas for a car dealership”
ChatGPT will spit out 10 ideas for blog posts that you can
then evaluate and decide which makes sense to write about.
Another great idea is to ask ChatGPT what pages and content you should
have on your site. For example:
What types of pages should a car dealership website have?
There are also plenty of applications for ChatGPT outside of
SEO. For example, social media– where unique human-written content isn’t as
important– could really benefit from this AI. For example, try:
Write a 100+ words worth of Facebook Ad Copy for a car dealership in the
New York City area. Include a call to action.
Write five funny tweets about working at a car dealership
ChatGPT can also be a great tool to help you with writing
emails or even responding to client reviews, for example:
Write a response to a user who left this review on our
car dealership google listing: “My third time getting a car from Prestige Lexus
of Ramsey and Steve Glenwick is my man. All three times, he gave the respect and
trust that is truly hard to find at a car dealership, especially these days. No
pressure to buy.”
As you can see, the sky is the limit with ChatGPT and the
various AI tools that will follow. But remember, always review what it
generates, have a concrete strategy, and apply the human touch! Happy
P.S.: This article was written manually and, aside from the screenshots and
examples, was not generated by ChatGPT (I feel like we’ll soon start seeing this kind
of disclaimer more and more often).
Alex Melen is an Award-Winning Entrepreneur & Keynote
Speaker. He is the founder of web hosting company T35 Hosting (founded 1997)
and co-founder of advertising agency SmartSites (founded 2011). SmartSites now
manages over $100MM/year in advertising spend and has six offices, and 300+ employees worldwide. SmartSites has been featured in the INC5000 for six consecutive years as one of the fastest-growing digital agencies. Alex has
been featured in Business Week's Top 25 Entrepreneurs, Bloomberg, Forbes, NPR, & more.