Tactical Training, Top Strategies, & Roadmaps at Digital Dealer Tampa
Join us at Digital Dealer Tampa (May 1-3, 2023) to attend actionable sessions led by top thought leaders and experts. The agenda includes new session formats like the Digital Dealer Labs- designed to help you implement new strategies and more learnings from Tampa. Following are just a few of the Digital Dealer Tampa sessions you can attend this May!
Featured Sessions
Here are some of the Digital Dealer Labs that will bring you tactical training + tangible guides to help you drive the best possible results for your store:
Marketing Director Masterclass
Join Brent Wees (idea.meet.plan) and Krissy Chalk (Gary Yeomans Auto Group) for their session, "Marketing Director Masterclass," to dive into every aspect of planning and what your marketing team should employ before any strategy goes to market. This interactive, workbook-style session will push you through a strategic, linear process that will empower you, your teams, and/or agencies to communicate more clearly, plan more effectively, and of course, produce better results.
Mastering the Digital Marketing Funnel: The Ultimate Roadmap from Clicks to Conversions
With so many different platforms and options, mastering the digital marketing sales funnel is not an easy task. In this hands-on workshop, Glenn Pasch and Sarah Ciociola of PCG Digital you'll dive into the essential steps to optimize your marketing efforts, engage your audience, and drive results. In this workshop, you will learn how to leverage digital marketing tactics to move their audience through the sales funnel, from awareness to purchase. Collaborate using a fictitious dealership to create campaigns and marketing strategies while also referencing your own dealership efforts.
Decode Your Data with Google Analytics 4 Reporting
Join George Nenni of Generations Digital for his session, "Decode Your Data with Google Analytics 4 Reporting," to learn how to turn your Google Analytics 4 data into meaningful insights with GA4 reporting. Designed for beginners and advanced users alike, this workshop will provide a solid foundation in Google Analytics 4 reporting capabilities. Exploring the basics of the new GA4 reporting will be the first step, including new channels, dimensions, and metrics. From there, you will delve into the many new built-in GA4 reports used to measure website performance, including first-time shoppers, overall sessions, traffic quality, and conversion events. Next, you will look at the new explorations reporting included with GA4 that allows a dealership more flexible report-writing capability that can be built into reporting libraries.
If You Got a Problem, Yo, I’ll Solve It
In this interactive workshop, "If You Got a Problem, Yo, I’ll Solve It," with roundtable discussions, you will learn from your peers, along with a panel of experts. Attend this workshop to uncover new strategies, processes, and ways to alleviate pain points. You'll discuss best practices for paid search, data and strategy, fixed ops, paid and organic social, and BDC- in-house and remote. April Simmons of Horne Auto Group, along with with a panel of experts, will share their insights and the top takeaways from the roundtable discussions.
Learn More About Digital Dealer Tampa 2023
Visit DigitalDealer.com to view the Agenda Summary, Show Schedule, and registration information.