We recently had the pleasure of speaking with Geoffrey Pohanka, head of the Pohanka Automotive Group, in Capitol Heights, MD.
Geoffrey, a third-generation dealer, started in the automotive business in 1971, working summers in his father's dealership. His grandfather founded the company in 1919, selling and servicing Chevrolets.
Today, Pohanka Automotive Group sells 15 makes of vehicles at its locations in Maryland, Virginia, and Texas.
Geoffrey has now taken on a significant leadership role, serving as NADA Chairman for 2023, driving change and supporting the success of its dealer body and the entire industry.
In our interview with Geoffrey, he shares what he hopes to accomplish during his tenure as NADA Chairman. He also discusses effective leadership, how dealers can prepare for the burgeoning EV market, and more.
You can hear more from NADA at Digital Dealer Tampa 2023 as NADA Academy Director, Michael Hayes, will present the opening keynote address. In addition, NADA 20 group consultants will facilitate exchange sessions and a dealer panel discussion around digital marketing/advertising best practices.
The Digital Dealer Tampa 2023 speaker lineup will include many other thought leaders, consultants/trainers, and experts covering emerging trends, proven strategies, and processes. The sessions will give you actionable insights that you can implement immediately. Check out our session spotlight to see some of the Digital Dealer Labs (new!) that you can attend in Tampa.
For more event details, visit digitaldealer.com to view the Show Schedule and Agenda Summary.
We look forward to seeing you in Tampa!
Alissa Calvaruso, Show Director, Digital Dealer