Digital Dealer Commentary
D I G I T A L D E A L E R | Tampa 2023
Introducing Digital Dealer Labs
M A R K E T I N G | Ad Strategy
Finding White Space in Your Marketing Efforts
By Adam Pavkov, Industry Manager, US Automotive, Meta
M A R K E T I N G | Social Media
5 Top Ways to Use Social Media Marketing for Your Parts Department
By Mike Rich, Vice President of Marketing, RevolutionParts
M A R K E T I N G | AI
How to Leverage ChatGPT for Your Car Dealership
By Alex Melen, Co-Founder, SmartSites
7 Common Dealership Facebook Mistakes & What to Do Instead
By Kathi Kruse, Founder, Kruse Control Inc.
Interview with 2023 NADA Chairman Geoffrey Pohanka of Pohanka Automotive Group
S A L E S | Fixed Ops
Let There Be Light!
By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc.
S A L E S | Strategy & Process
You Need Opportunities- BUYERS
By Sean V. Bradley, CSP, President, Dealer Synergy
D E A L E R O P S | Opinion
The New New Normal
By James A. Ziegler, CSP, HSG, "The Alpha Dawg"
D E A L E R O P S | Leadership
Professionalize the Family Business: Unlocking the Growth Benefits of a Public Mindset
By Kendall Rawls, Director of Development, The Rawls Group
D E A L E R O P S | Spend Management
How to Control Supplier Risk by Managing Contracts – Supplier Pricing
By Doug Austin, Founder and CEO, StrategicSource, Inc. and ExpenseEdge