SOVANNA MAM

Executive Producer and Founder, Greenfish Labs

SOVANNA MAM

Executive Producer and Founder,
Greenfish Labs

BIOGRAPHY

Sovanna is the Executive Producer and Founder of Greenfish Labs (www.greenfishlabs.com), an Experiential Media Firm specializing in the emerging 360° VR live broadcast, VR content production, and AR application development for associations and organizations.

As Executive Producer at Greenfish, he has lead ground-breaking VR and AR activations for high profile brands and events such as Breeders’ Cup from Churchill Downs; “The Passion Live” on FOX for Dick Clark Productions; World Youth Day in Krakow Poland for the United States Catholic Church; the Philadelphia Phillies; Fairtrade America; Billboard Music Awards, and many others.

Prior to Greenfish, Sovanna was a multimedia producer with over 20 years of experience creating and directing digital branded experiences for Fortune 500 Companies (Audi of America, Hershey Company), International Events (Saudi Arabian Government Investment Authority Global Competitiveness Forum), and Broadcast TV programs (A&E, truTV, Discovery Networks).

Sovanna holds a B.A. in Communications Journalism from Shippensburg University.

LinkedIn – https://www.linkedin.com/in/sovannamam/
Twitter – @SovannaMam

SESSION INFO

VR + AR = AWESOME CSR

1:30 pm - 2:30 pm

TRAVIS MACDONALD

Creative Director
Godfrey

TRAVIS MACDONALD

Creative Director
Godfrey

BIOGRAPHY

Travis Macdonald has managed to turn two creative writing degrees into the more practical art of copywriting. For the better part of the past two decades, he has honed his storytelling expertise on the subject of B2B marketing communications, innovations and best practices. In his current role as Creative Director at Godfrey, he helps a variety of industrial manufacturing clients deliver disruptive, engaging and memorable experiences that move people from the audience to action.

SESSION INFO

Session Title:

Build Your Own Marketing Mythology: Crafting experiential stories that leave a lasting impression

Session Summary:

What can the world’s oldest stories teach us about brand communications in today’s future-focused marketplace? From the roads of ancient Rome to the shores of Nordic lore, the Land of Make Believe to the Marvel cinematic universe, we encounter countless mythologies every single day. This session will explore the basic underlying elements that give mythologies their imaginative power and help you harness those elements to the modern realities of marketing your business.

BUILD YOUR OWN MARKETING MYTHOLOGY: CRAFTING EXPERIENTIAL STORIES THAT LEAVE A LASTING IMPRESSION

3:30 pm - 4:20 pm

SCOTT TROBAUGH

Vice President, Executive Creative Director, Godfrey

SCOTT TROBAUGH

Vice President, Executive Creative Director, Godfrey

BIOGRAPHY

Scott Trobaugh is vice president and executive creative director at Godfrey, an exclusively B2B marketing agency. Applying his design education to the world of business, Scott leads teams in creative problem solving for top industrial clients with the goal of tethering outlandish ideas to workable business realities.

SESSION INFO

Session Title:

DEEP & SIMPLE IN A SCARY-COMPLEX WORLD: Why Mister Rogers is the Patron Saint of B2B Marketers

Session Summary: (co-presenting with Cliff Lewis)

With a 50th anniversary, an acclaimed documentary and an awards season feature film, 2018 is celebrating Fred Rogers in a big way. It’s well-deserved. Rogers is widely recognized as one of the greatest communicators of the last century. But did you realize that Mister Rogers is the perfect role model for B2B marketers in particular? Learn how his “deep and simple” philosophy can help you cultivate fascination, focus your messaging and engage your audience on a truly human level. By understanding Mister Rogers’ Neighborhood, we’ll get better at our B2B jobs—and our everyday lives.

DEEP & SIMPLE IN A SCARY-COMPLEX WORLD: WHY MISTER ROGERS IS THE PATRON SAINT OF B2B MARKETERS

10:00 am - 10:50 am

MARSHA PEARSON

Business and Marketing Strategist
Market Your Socks Off

MARSHA PEARSON

Business and Marketing Strategist
Market Your Socks Off

BIOGRAPHY

With more than 35 years of business and entrepreneurial experience, including 10 years as the owner of a retail store, Marsha brings a wealth of knowledge in the areas of business development, professional training, and corporate communications to help small businesses and non-profits define and achieve success. She is known throughout the country as one of the top marketing strategists and has received recognition from her peers for her abilities. She has taught digital marketing and its application in today’s business environment for the past ten years.

SESSION INFO

MARKET YOUR SOCKS OFF!

2:30 pm - 3:20 pm

ERIN MICHALAK

ERIN MICHALAK

BIOGRAPHY

Erin Michalak serves as Godfrey’s Senior Vice President of Accounts and Strategy. Erin oversees the account, strategy and business development groups at Godfrey. She has over 17 years of experience in branding and marketing communications. Erin has led clients through large global branding initiatives, strategic campaigns and complex digital programs during her time at Godfrey.

Today, Erin serves on the board of Worldwide Partners as a North American Director.

She joined the agency in 2007 in the account management group. Prior to joining the agency, Erin worked on the client-side doing marketing communications for an engineering firm.

Erin earned a Master of Business Administration degree and a Bachelor of Science in Marketing from York College of Pennsylvania.

SESSION INFO

HOW THE DIGITAL TRANSFORMATION IS RESHAPING B2B – A PANEL DISCUSSION

2:30 pm - 3:20 pm

NOZ URBINA

Founder Urbina Consulting

NOZ URBINA

Founder
Urbina Consulting

BIOGRAPHY

Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

In 2013 he founded his own consultancy Urbina Consulting and in 2018, co-founded the omnichannel events organisation OmnichannelX.

SESSION INFO

INTELLIGENT, ADAPTIVE CONTENT: B2B’S MUST-HAVE CONTENT CAPABILITIES FOR AN OMNICHANNEL, PERSONALIZED WORLD

11:00 am - 11:50 am

CLIFF LEWIS

Executive Creative Director, Godfrey

CLIFF LEWIS

Executive Creative Director, Godfrey

BIOGRAPHY

Cliff Lewis is an executive creative director at Godfrey. He has also worked as a web writer, a technical writer and account copywriter. After helping design Godfrey’s creative concepting process, Cliff has since played a guiding role in scores of concepts for branding, industry events and global B2B campaigns.

SESSION INFO

Session Title

DEEP & SIMPLE IN A SCARY-COMPLEX WORLD: Why Mister Rogers is the Patron Saint of B2B Marketers

Session Summary (co-presenting with Scott Trobaugh)

DEEP & SIMPLE IN A SCARY-COMPLEX WORLD: WHY MISTER ROGERS IS THE PATRON SAINT OF B2B MARKETERS

10:00 am - 10:50 am

CRAIG KAZDA

Vice President
Quantum Dynamix

CRAIG KAZDA

Vice President
Quantum Dynamix

http://www.quantumdynamix.net

BIOGRAPHY

Craig Kazda is the Vice President of Quantum Dynamix, a holistic web and digital marketing agency located in Lancaster, PA.

Together with his brother Eric, Craig is a founding partner of Quantum Dynamix. Since it’s origination in 2008, Quantum Dynamix has used a scientific approach to marketing to develop digital strategies that integrate multiple platforms to produce a measurable ROI for their clients. In his role as Vice President, Craig Kazda facilitates the execution of each project from start to finish, helping clients convey their marketing vision. Focusing specifically in the financial, banking, and credit union verticals, Craig brings years of experience to help clients better connect with prospective and existing customers. This includes a comprehensive understanding of how to ensure that their marketing is compliant with stringent industry and federal guidelines, including ADA/WCAG standards.

Outside of Quantum Dynamix, Craig serves as President for the Keystone Indoor Drill Association (KIDA), a competitive marching arts organization that provides competitive opportunities for over a hundred indoor color guards and percussion ensembles in the Mid-Atlantic region, impacting the lives of nearly 2,000 student-performers each year. He also enjoys traveling with his husband Kyle and exploring the foodie scene within Lancaster County, at the detriment of his waistline.

SESSION INFO

Don’t Get Blindsided by ADA Compliance: Understanding the WCAG Mandate to Prevent Lawsuits and Provide an Accessible Internet for All

2:30 pm - 3:20 pm

MARCUS GRIMM

VP of Market Growth & Innovation
Benchmark Construction

MARCUS GRIMM

VP of Market Growth & Innovation
Benchmark Construction

BIOGRAPHY

Marcus Grimm is a career marketer, early adopter of content marketing and marketing automation, and a student of behavioral economics. He’s worked on both the agency and client side and is obsessed with the application of storytelling to marketing.

SESSION INFO

LEVERAGING HUMAN BIAS FOR MARKETING SUCCESS

time 11:00 am - 11:50 am

BROOKE B. SELLAS

Founder & CEO
B Squared Media

BROOKE B. SELLAS

Founder & CEO
B Squared Media

link http://bsquared.media/

BIOGRAPHY

Brooke B. Sellas is the Founder & CEO of B Squared Media, a digital marketing agency specializing in “done-for-you” social media marketing and advertising.

She’s currently a contributor to Mark Schaefer’s {grow}, and has written for well-known sites such as Social Media Examiner, INC., Spin Sucks, and others.

In 2017, B Squared Media was named Sprout Social’s “Partner of the Year” and most recently, Brooke was named a “Top 25 Leading Entrepreneur and Brand Builder” in New Jersey by Leading Women Entrepreneurs.

SESSION INFO

YOU DON’T HAVE TO CLONE YOURSELF IF YOU HAVE THESE 5 SOCIAL MEDIA PROCESSES DOWN PAT

time 11:00 am - 11:50 am