JUSTIN EMIG

Director of Digital Marketing, PHEAA

https://www.pheaa.org/

BIOGRAPHY

Possessing over 10 experience in digital marketing working for both brands and agencies, Justin Emig is Director of Digital Marketing at PHEAA. Justin has been featured in various national publications such as Advertising Age and spoken at a number of events in a variety of industries, including IRCE.

SESSION INFO

THE 5 THINGS MOST SITES ARE STILL DOING WRONG WITH TECHNICAL SEO

10:00 am - 10:50 am

TAMSEN WEBSTER

Messaging Strategist

BIOGRAPHY

Part “idea whisperer,” part keynote speaker, and part message strategist, Tamsen Webster helps people and organizations like Verizon, State Street Bank, and Johnson & Johnson build the big ideas that bring big change. For four years, she was the Executive Producer of one of the largest locally organized “TED talk” events in the world. Her clients’ talks have earned over 8.5 million views on YouTube. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She was a reluctant marathoner…twice; is a winning ballroom dancer (in her mind); but everything she knows about people, speaking, and change, she learned at Weight Watchers. True story.

SESSION INFO

IRRESISTIBLE IDEAS: HOW TO BUILD THE SECRET WEAPON OF MASTER MARKETERS

1:30 pm - 2:20 pm

KERRY O’SHEA GORGONE

Director of Product Strategy MarketingProfs

http://www.kerrygorgone.com/

BIOGRAPHY

Kerry O’Shea Gorgone, JD, MBA, is a lawyer, podcaster, speaker and writer. By day, she oversees the sale and distribution of MarketingProfs’ premium training products to individual marketers and corporations in her role as Director of Product Strategy, Training. By night (and on weekends) Kerry writes for some of the most authoritative sites in the marketing and PR industry, including Mark Schaefer’s {grow} blog, Social Media Explorer,Entrepreneur, Spin Sucks, and MackCollier.com, and also contributes to Huffington Post.

Kerry hosts the MarketingProfs weekly interview series, Marketing Smarts, named by Fast Company as one of the best business podcasts on the internet and one of “19 Podcasts Worth More Than an MBA” by Inc. The show features industry stars and authors like Chris Brogan, Ann Handley and Gary Vaynerchuk, as well as business personalities like Jon Taffer of ‘Bar Rescue’ and actress Jane Seymour. She’s also interviewed c-suite executives from organizations like IBM, National Geographic, Dell and the Baltimore Ravens. Learn more about her at KerryGorgone.com.

SESSION INFO

THE SECRET TO MEMORABLE MARKETING: LESSONS FROM 300 MARKETINGPROFS PODCAST INTERVIEWS.

10:00 am - 10:50 am

PATRICK AMBRON

CEO and co-founder
BrandYourself.com

https://brandyourself.com/

BIOGRAPHY

Patrick Ambron is the CEO and co-founder of BrandYourself.com, the most comprehensive platform to help individuals clean up, protect and improve how they look online. He is a recognized as a leading expert in online reputation management and search engine optimization.

SESSION INFO

The Rise of Employer and Employee Branding: Why Reputation Management and Personal Branding Is Becoming a Marketing Necessity and How to Do It.

1:30 pm - 2:20 pm

LARRY KIM (KEYNOTE)

CEO

MobileMonkey

BIOGRAPHY

Larry Kim is the CEO of MobileMonkey, the World’s Best Facebook Messenger Marketing Platform. Marketers at companies of all sizes use MobileMonkey’s chatbot builder to build marketing automations that see 10x better engagement than email and reach Facebook Messenger’s 1.3 billion users. Before MobileMonkey, Larry founded WordStream, a PPC marketing platform acquired by Gannett for $150 million.

SESSION INFO

OPENING KEYNOTE

9:00 pm - 9:50 pm

Steinman Hall

RAKIA REYNOLDS

Founder & CEO- Skai Blue Media

http://skaibluemedia.com/

BIOGRAPHY

One of the most sought-after minds in strategic communications, Rakia Reynolds is a thought leader, tastemaker, and branding expert who advises top Fortune 500 companies on creative strategy. Rakia (pronounced RA-KEY-AH) has been guiding client successes with her own distinctive brand of authenticity and expertise for over 15 years. Recently, she served as creative director for Philadelphia’s bid for Amazon H2Q— which has resulted in landing Philly as a top 20 finalist from contending cities across the country.

With a client list that has included Airbnb, Comcast, Dell, Morgan Stanley, Serena Williams, Ashley Graham, Global Citizen, Landit, and many others, Rakia serves as Founder and CEO of public relations agency Skai Blue Media. A non-traditional agency, Skai Blue Media is a proudly eclectic group of storytellers, brand experts and strategists. Her team works with lifestyle, technology, non-profit, entrepreneurs and brands, and has offices in Philadelphia and New York.

As a thought-leader, Rakia is a proven authority in marketing, creative strategy and business development. Onstage, she has a passion and expertise that has captivated audiences across several industries—including branding and media, multicultural business, economic development and the entrepreneurial journey. Rakia has spoken at TEDX, SXSW, Inbound, Mem Talks, the Pennsylvania Conference for Women, and several others. She is frequently a guest editor and contributor for USA Today, Forbes, HuffPost, Marie Claire, Bloomberg, Elle, Fortune, and Fast Company.

An innovator and visionary, Rakia developed and implemented the Entrepreneur Residency Program for Visit PHILADELPHIATM. In that capacity, she works closely with the CEO and team on big ideas around all aspects of their communication strategy. The ‘We Got You’ travel series, co-produced and ideated by Rakia and the Skai Blue Media team, has upwards of 10 million public facing views.

Rakia is an active member of the NationSwell Council—participating in the network of innovators who are working together to develop impactful solutions for America’s most critical issues.

Self-described as a “well-dressed nerd”, Rakia was named one of 25 tastemakers on Dell’s “Inspire 100” list and is currently the face of the Dell small business national campaign. She was appointed to the United Nations Global Accelerator, a select group of entrepreneurs from the U.S. who collectively address real-world issues with creative solutions. In 2017, Inc. Magazine named Rakia an “Entrepreneur Aiming to Change the World”.

SESSION INFO

Fan of Your Brand

3:30 pm - 4:20 pm

MICHAEL BARBER (KEYNOTE)

Senior Vice President, Chief Creative Officer at Godfrey

BIOGRAPHY

Michael Barber is the Senior Vice President, Chief Creative Officer at Godfrey.

He began his career at Mighty Interactive, the digital shop founded by Jay Baer. Mighty was one of the first agencies to leverage the future email behemoth ExactTarget, ultimately helping the organization develop its ad agency offering before it was acquired by Salesforce for $2.5 billion. Michael went on to lead strategy and planning at Sitewire, Nomadic Agency and COHN, before founding his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest U.S.-based B2B agencies.

His work has been featured in The New York Times, The Wall Street Journal and Forbes. This work has been awarded numerous industry awards, but, more importantly, has driven successes, including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend and 10 million earned media impressions within the first month of a new product launch.

Outside of Godfrey, Michael spends his time as a board member for The Greater Southern California Leukemia and Lymphoma Society and hones his unhealthy obsessions with donuts, cold brew, planes, BMWs, the Arizona Wildcats, and his two Westies, McDoogle and Bowie.

SESSION INFO

Making Lemonade: What Beyoncé Can Teach the Modern Marketer to Rule the World

Full Description: We can all agree that our world would be a better place if our organization’s lead queues were spilling over with the right leads, our products were flying off the shelves and people weren’t complaining about our customer service on Twitter, Facebook and YouTube. The problem is that our roles as communication professionals are more complicated and challenging than ever before due to media fragmentation and the inability of our organizations to make necessary changes to address our customers’ needs. To solve that problem, we need Beyoncé.

Yes, Beyoncé.

Why the Queen B? Because she can not only teach us, marketers, how to do our work better, but how to solve complex organizational issues that can help us make our customers happier.

CLOSING KEYNOTE

4:30 pm - 5:20 pm

Steinman Hall

LANCE BACHMANN

Founder and CEO 1SEO

link jgraham@1seo.com

link https://1seo.com/

BIOGRAPHY

Lance Bachmann is the Founder and President of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, PA area. Bachmann and his team of over 100 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content development and email marketing. Bachmann and 1SEO.com cultivate an online presence for their clients to harvest leads, closes, conversions and profits.

Bachmann has an extensive resume when it comes to speaking experience and has spoken at some of the best events in the digital marketing sphere, including Pubcon, the JD Power Automotive Marketing Roundtable, Affiliate Summit, and Ungagged. Bachmann and his team of over 100 digital marketers provide end-to-end solutions for their clientele, which is comprised of hundreds of businesses in countless industries from the niche to the mainstream.

Bachmann and 1SEO.com have accumulated numerous awards and other accolades for their efforts. In just 9 years, Lance Bachmann has become renowned for his expertise and he is regarded as one of the leaders in the digital marketing space because of the results his agency produces for their clients.

SESSION INFO

HOW TO EXPAND YOUR REACH ONLINE, THE FUTURE OF THE DIGITAL MARKETING

time 3:30 pm - 4:20 pm