CLIFF LEWIS

Executive Creative Director, Godfrey

CLIFF LEWIS

Executive Creative Director, Godfrey

BIOGRAPHY

Cliff Lewis is an executive creative director at Godfrey. He has also worked as a web writer, a technical writer and account copywriter. After helping design Godfrey’s creative concepting process, Cliff has since played a guiding role in scores of concepts for branding, industry events and global B2B campaigns.

SESSION INFO

Session Title

DEEP & SIMPLE IN A SCARY-COMPLEX WORLD: Why Mister Rogers is the Patron Saint of B2B Marketers

Session Summary (co-presenting with Scott Trobaugh)

With a 50th anniversary, an acclaimed documentary and an awards season feature film, 2018 is celebrating Fred Rogers in a big way. It’s well-deserved. Rogers is widely recognized as one of the greatest communicators of the last century. But did you realize that Mister Rogers is the perfect role model for B2B marketers in particular? Learn how his “deep and simple” philosophy can help you cultivate fascination, focus your messaging and engage your audience on a truly human level. By understanding Mister Rogers’ Neighborhood, we’ll get better at our B2B jobs—and our everyday lives.

DEEP & SIMPLE IN A SCARY-COMPLEX WORLD: WHY MISTER ROGERS IS THE PATRON SAINT OF B2B MARKETERS

 

10:00 am - 10:50 am


TRAVIS MACDONALD

Creative Director
Godfrey

TRAVIS MACDONALD

Creative Director
Godfrey

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BIOGRAPHY

Travis Macdonald has managed to turn two creative writing degrees into the more practical art of copywriting. For the better part of the past two decades, he has honed his storytelling expertise on the subject of B2B marketing communications, innovations and best practices. In his current role as Creative Director at Godfrey, he helps a variety of industrial manufacturing clients deliver disruptive, engaging and memorable experiences that move people from the audience to action.

SESSION INFO

Session Title:

Build Your Own Marketing Mythology: Crafting experiential stories that leave a lasting impression

Session Summary:

What can the world’s oldest stories teach us about brand communications in today’s future-focused marketplace? From the roads of ancient Rome to the shores of Nordic lore, the Land of Make Believe to the Marvel cinematic universe, we encounter countless mythologies every single day. This session will explore the basic underlying elements that give mythologies their imaginative power and help you harness those elements to the modern realities of marketing your business.

BUILD YOUR OWN MARKETING MYTHOLOGY: CRAFTING EXPERIENTIAL STORIES THAT LEAVE A LASTING IMPRESSION

 

time3:30 pm - 4:20 pm

PATRICK AMBRON

CEO and co-founder
BrandYourself.com

PATRICK AMBRON

CEO and co-founder
BrandYourself.com

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linkhttps://brandyourself.com/

BIOGRAPHY

Patrick Ambron is the CEO and co-founder of BrandYourself.com, the most comprehensive platform to help individuals clean up, protect and improve how they look online. He is a recognized as a leading expert in online reputation management and search engine optimization.

SESSION INFO

The Rise of Employer and Employee Branding: Why Reputation Management and Personal Branding Is Becoming a Marketing Necessity and How to Do It.

 

time1:30 pm - 2:20 pm