CRAIG KAZDA

Vice President
Quantum Dynamix

http://www.quantumdynamix.net

BIOGRAPHY

Craig Kazda is the Vice President of Quantum Dynamix, a holistic web and digital marketing agency located in Lancaster, PA.

Together with his brother Eric, Craig is a founding partner of Quantum Dynamix. Since it’s origination in 2008, Quantum Dynamix has used a scientific approach to marketing to develop digital strategies that integrate multiple platforms to produce a measurable ROI for their clients. In his role as Vice President, Craig Kazda facilitates the execution of each project from start to finish, helping clients convey their marketing vision. Focusing specifically in the financial, banking, and credit union verticals, Craig brings years of experience to help clients better connect with prospective and existing customers. This includes a comprehensive understanding of how to ensure that their marketing is compliant with stringent industry and federal guidelines, including ADA/WCAG standards.

Outside of Quantum Dynamix, Craig serves as President for the Keystone Indoor Drill Association (KIDA), a competitive marching arts organization that provides competitive opportunities for over a hundred indoor color guards and percussion ensembles in the Mid-Atlantic region, impacting the lives of nearly 2,000 student-performers each year. He also enjoys traveling with his husband Kyle and exploring the foodie scene within Lancaster County, at the detriment of his waistline.

SESSION INFO

Don’t Get Blindsided by ADA Compliance: Understanding the WCAG Mandate to Prevent Lawsuits and Provide an Accessible Internet for All

2:30 pm - 3:20 pm

CLIFF LEWIS

Executive Creative Director, Godfrey

BIOGRAPHY

Cliff Lewis is an executive creative director at Godfrey. He has also worked as a web writer, a technical writer and account copywriter. After helping design Godfrey’s creative concepting process, Cliff has since played a guiding role in scores of concepts for branding, industry events and global B2B campaigns.

SESSION INFO

Session Title

DEEP & SIMPLE IN A SCARY-COMPLEX WORLD: Why Mister Rogers is the Patron Saint of B2B Marketers

Session Summary (co-presenting with Scott Trobaugh)

With a 50th anniversary, an acclaimed documentary and an awards season feature film, 2018 is celebrating Fred Rogers in a big way. It’s well-deserved. Rogers is widely recognized as one of the greatest communicators of the last century. But did you realize that Mister Rogers is the perfect role model for B2B marketers in particular? Learn how his “deep and simple” philosophy can help you cultivate fascination, focus your messaging and engage your audience on a truly human level. By understanding Mister Rogers’ Neighborhood, we’ll get better at our B2B jobs—and our everyday lives.

DEEP & SIMPLE IN A SCARY-COMPLEX WORLD: WHY MISTER ROGERS IS THE PATRON SAINT OF B2B MARKETERS

10:00 am - 10:50 am

BROOKE B. SELLAS

Founder & CEO
B Squared Media

http://bsquared.media/

BIOGRAPHY

Brooke B. Sellas is the Founder & CEO of B Squared Media, a digital marketing agency specializing in “done-for-you” social media marketing and advertising.

She’s currently a contributor to Mark Schaefer’s {grow}, and has written for well-known sites such as Social Media Examiner, INC., Spin Sucks, and others.

In 2017, B Squared Media was named Sprout Social’s “Partner of the Year” and most recently, Brooke was named a “Top 25 Leading Entrepreneur and Brand Builder” in New Jersey by Leading Women Entrepreneurs.

SESSION INFO

YOU DON’T HAVE TO CLONE YOURSELF IF YOU HAVE THESE 5 SOCIAL MEDIA PROCESSES DOWN PAT

11:00 am - 11:50 am

ERIN MICHALAK

BIOGRAPHY

Erin Michalak serves as Godfrey’s Senior Vice President of Accounts and Strategy. Erin oversees the account, strategy and business development groups at Godfrey. She has over 17 years of experience in branding and marketing communications. Erin has led clients through large global branding initiatives, strategic campaigns and complex digital programs during her time at Godfrey.

Today, Erin serves on the board of Worldwide Partners as a North American Director.

She joined the agency in 2007 in the account management group. Prior to joining the agency, Erin worked on the client-side doing marketing communications for an engineering firm.

Erin earned a Master of Business Administration degree and a Bachelor of Science in Marketing from York College of Pennsylvania.

SESSION INFO

HOW THE DIGITAL TRANSFORMATION IS RESHAPING B2B – A PANEL DISCUSSION

2:30 pm - 3:20 pm

LANCE BACHMANN

Founder and CEO 1SEO

jgraham@1seo.com

https://1seo.com/

BIOGRAPHY

Lance Bachmann is the Founder and President of 1SEO.com Digital Agency, a full-service global digital marketing firm based in the Philadelphia, PA area. Bachmann and his team of over 100 digital marketers provide end-to-end solutions for their clientele with a full suite of services like search engine optimization (SEO), pay per click (PPC), social media optimization (SMO), website design, content development and email marketing. Bachmann and 1SEO.com cultivate an online presence for their clients to harvest leads, closes, conversions and profits.

Bachmann has an extensive resume when it comes to speaking experience and has spoken at some of the best events in the digital marketing sphere, including Pubcon, the JD Power Automotive Marketing Roundtable, Affiliate Summit, and Ungagged. Bachmann and his team of over 100 digital marketers provide end-to-end solutions for their clientele, which is comprised of hundreds of businesses in countless industries from the niche to the mainstream.

Bachmann and 1SEO.com have accumulated numerous awards and other accolades for their efforts. In just 9 years, Lance Bachmann has become renowned for his expertise and he is regarded as one of the leaders in the digital marketing space because of the results his agency produces for their clients.

SESSION INFO

HOW TO EXPAND YOUR REACH ONLINE, THE FUTURE OF THE DIGITAL MARKETING

3:30 pm - 4:20 pm

SCOTT TROBAUGH

Vice President, Executive Creative Director, Godfrey

BIOGRAPHY

Scott Trobaugh is vice president and executive creative director at Godfrey, an exclusively B2B marketing agency. Applying his design education to the world of business, Scott leads teams in creative problem solving for top industrial clients with the goal of tethering outlandish ideas to workable business realities.

SESSION INFO

Session Title:

DEEP & SIMPLE IN A SCARY-COMPLEX WORLD: Why Mister Rogers is the Patron Saint of B2B Marketers

Session Summary: (co-presenting with Cliff Lewis)

DEEP & SIMPLE IN A SCARY-COMPLEX WORLD: WHY MISTER ROGERS IS THE PATRON SAINT OF B2B MARKETERS

10:00 am - 10:50 am

RAKIA REYNOLDS

Founder & CEO- Skai Blue Media

http://skaibluemedia.com/

BIOGRAPHY

One of the most sought-after minds in strategic communications, Rakia Reynolds is a thought leader, tastemaker, and branding expert who advises top Fortune 500 companies on creative strategy. Rakia (pronounced RA-KEY-AH) has been guiding client successes with her own distinctive brand of authenticity and expertise for over 15 years. Recently, she served as creative director for Philadelphia’s bid for Amazon H2Q— which has resulted in landing Philly as a top 20 finalist from contending cities across the country.

With a client list that has included Airbnb, Comcast, Dell, Morgan Stanley, Serena Williams, Ashley Graham, Global Citizen, Landit, and many others, Rakia serves as Founder and CEO of public relations agency Skai Blue Media. A non-traditional agency, Skai Blue Media is a proudly eclectic group of storytellers, brand experts and strategists. Her team works with lifestyle, technology, non-profit, entrepreneurs and brands, and has offices in Philadelphia and New York.

As a thought-leader, Rakia is a proven authority in marketing, creative strategy and business development. Onstage, she has a passion and expertise that has captivated audiences across several industries—including branding and media, multicultural business, economic development and the entrepreneurial journey. Rakia has spoken at TEDX, SXSW, Inbound, Mem Talks, the Pennsylvania Conference for Women, and several others. She is frequently a guest editor and contributor for USA Today, Forbes, HuffPost, Marie Claire, Bloomberg, Elle, Fortune, and Fast Company.

An innovator and visionary, Rakia developed and implemented the Entrepreneur Residency Program for Visit PHILADELPHIATM. In that capacity, she works closely with the CEO and team on big ideas around all aspects of their communication strategy. The ‘We Got You’ travel series, co-produced and ideated by Rakia and the Skai Blue Media team, has upwards of 10 million public facing views.

Rakia is an active member of the NationSwell Council—participating in the network of innovators who are working together to develop impactful solutions for America’s most critical issues.

Self-described as a “well-dressed nerd”, Rakia was named one of 25 tastemakers on Dell’s “Inspire 100” list and is currently the face of the Dell small business national campaign. She was appointed to the United Nations Global Accelerator, a select group of entrepreneurs from the U.S. who collectively address real-world issues with creative solutions. In 2017, Inc. Magazine named Rakia an “Entrepreneur Aiming to Change the World”.

SESSION INFO

Fan of Your Brand

3:30 pm - 4:20 pm

PATRICK AMBRON

CEO and co-founder
BrandYourself.com

https://brandyourself.com/

BIOGRAPHY

Patrick Ambron is the CEO and co-founder of BrandYourself.com, the most comprehensive platform to help individuals clean up, protect and improve how they look online. He is a recognized as a leading expert in online reputation management and search engine optimization.

SESSION INFO

The Rise of Employer and Employee Branding: Why Reputation Management and Personal Branding Is Becoming a Marketing Necessity and How to Do It.

1:30 pm - 2:20 pm

SOVANNA MAM

Executive Producer and Founder,
Greenfish Labs

link Sovanna@GreenfishLabs.com

BIOGRAPHY

Sovanna is the Executive Producer and Founder of Greenfish Labs (www.greenfishlabs.com), an Experiential Media Firm specializing in the emerging 360° VR live broadcast, VR content production, and AR application development for associations and organizations.

As Executive Producer at Greenfish, he has lead ground-breaking VR and AR activations for high profile brands and events such as Breeders’ Cup from Churchill Downs; “The Passion Live” on FOX for Dick Clark Productions; World Youth Day in Krakow Poland for the United States Catholic Church; the Philadelphia Phillies; Fairtrade America; Billboard Music Awards, and many others.

Prior to Greenfish, Sovanna was a multimedia producer with over 20 years of experience creating and directing digital branded experiences for Fortune 500 Companies (Audi of America, Hershey Company), International Events (Saudi Arabian Government Investment Authority Global Competitiveness Forum), and Broadcast TV programs (A&E, truTV, Discovery Networks).

Sovanna holds a B.A. in Communications Journalism from Shippensburg University.

LinkedIn – https://www.linkedin.com/in/sovannamam/
Twitter – @SovannaMam

SESSION INFO

VR + AR = AWESOME CSR

time 1:30 pm - 2:30 pm

TAMSEN WEBSTER

Messaging Strategist

BIOGRAPHY

Part “idea whisperer,” part keynote speaker, and part message strategist, Tamsen Webster helps people and organizations like Verizon, State Street Bank, and Johnson & Johnson build the big ideas that bring big change. For four years, she was the Executive Producer of one of the largest locally organized “TED talk” events in the world. Her clients’ talks have earned over 8.5 million views on YouTube. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She was a reluctant marathoner…twice; is a winning ballroom dancer (in her mind); but everything she knows about people, speaking, and change, she learned at Weight Watchers. True story.

SESSION INFO

IRRESISTIBLE IDEAS: HOW TO BUILD THE SECRET WEAPON OF MASTER MARKETERS

time 1:30 pm - 2:20 pm