Prevue: With attendees wanting to immerse themselves in a destination, how do you incorporate the culture of a destination into an event?
Muller: We have a dedicated group shore excursions team which allows us to work with multiple partners in different destinations around the globe. This allows us to curate personalized immersive experiences for attendees not only onboard, but also on shore in bucket list destinations like Europe, Alaska, The Caribbean and more. Our group shore excursions allow attendees to dive deep into the local cultures of the destinations we sail to through all types of activities like educational tours through local towns, ocean experiences and activities, and so much more.
What unique creative touches—from F&B to giveaways—are you incorporating into events?
With multiple venues onboard our ships, we can customize different private experiences throughout any event. We can create customized drinks, canapes, and F&B menus tied to any theme. We also offer group culinary classes, like sushi making and cupcake decorating. Additionally, groups can brand areas of the ship with their customized logos and signage and offer giveaways in attendees’ staterooms ranging anywhere from F&B deliveries to gifts and clothing. We can also do themed dinners, events, parties, and receptions in any of our venues. From country themed parties in Mason Jar to Italian night at Giovanni's Italian Kitchen & Wine Bar, we offer it all and we are always creating one-of-a-kind events.
Please share a custom experience that wowed attendees.
We offer complete buyouts of our boardwalk neighborhood onboard our Oasis or Icon Class ships — the largest in the industry. This allowed us to create a custom experience with an event in one of the most unique awe-inspiring venues, accommodating up to 800 attendees. We transformed an entire neighborhood into a private function with full F&B display, logo items and giveaways, entertainment, activities and more. Neighborhoods like boardwalk provide anything from private use of F&B venues to games, activities, and more in a unique and fun atmosphere. Plus, the AquaTheater offers the ability to have a private show or concert in the most unique entertainment venue at sea.
Tell us about some of the most innovative teambuilding exercises you've included in group programs?
We provide some of the most innovative experiences at sea onboard our revolutionary ships, including plenty of activities perfect for teambuilding. Some of the teambuilding exercises we’ve done in group programs include private wellness activities like yoga at sea and private ice-skating classes with Olympic ice skaters. We also have unique experiences like Bumper Cars, iFLY skydiving simulator, zip lining, FlowRider surf simulator, and more. Plus, teambuilding on shore is also an option through group shore excursions like scavenger hunts and activities that create unforgettable bonding experiences.