During the recent PGA Show in
January, the American Golf Industry Coalition launched an exciting new program
that focuses on diversity. “Make Golf Your Thing” is a multi-year,
collaborative movement committed to making the sport more equitable and
inclusive. The initiative will focus specifically on education and skill
development, talent acquisition, procurement, human resources, youth/adult
player development, and marketing/communications.
The industry coalition provides support
to the six, cross-industry Make Golf Your Thing work groups that are dedicated
to making golf accessible to all. Leaders from each of the six groups took part
in panel discussions at the PGA Show, which included the results of an
industry-wide workplace inclusion survey of more than 2,300 industry
professionals from 35 organizations.
“These survey results are
pivotal to the industry’s ability to understand how we can make our workplaces
more inclusive,” said Sandy Cross, Chief People Officer, PGA of America. “The
industry collectively is committed to being more welcoming and inclusive of
individuals from all backgrounds, identities and abilities, and the tangible
data provided through the survey will help us advance that mission.”
Additional key Make Golf Your Thing priorities include:
Representing a partnership among
golf’s leading organizations, the American Golf Industry Coalition is committed
to addressing the collective interests of the industry. The coalition also
works to amplify tangible examples of key initiatives at both the grassroots
and industry workforce level and advocate in support of issues that impact the
industry at the state and federal level.
The industry came together
virtually for “National Golf Day” in 2021 due to the coronavirus, and details
on 2022 National Golf Day will be made available soon.
About the American Golf Industry
Coalition: The American Golf Industry
Coalition advocates on behalf of golf’s diversity, equity, and inclusion
efforts; environmental and sustainability initiatives; contributions to the
economy (local and national); health and wellness benefits, as well as
charitable giving. The organization unites the golf industry in pursuit of
goals designed to enhance the vitality and diversity of both the business and
recreational levels of the sport. The American Golf Industry Coalition is a
division of the World Golf Foundation.
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