During the recent PGA Show in January, the American Golf Industry Coalition launched an exciting new program that focuses on diversity. “Make Golf Your Thing” is a multi-year, collaborative movement committed to making the sport more equitable and inclusive. The initiative will focus specifically on education and skill development, talent acquisition, procurement, human resources, youth/adult player development, and marketing/communications.
The industry coalition provides support to the six, cross-industry Make Golf Your Thing work groups that are dedicated to making golf accessible to all. Leaders from each of the six groups took part in panel discussions at the PGA Show, which included the results of an industry-wide workplace inclusion survey of more than 2,300 industry professionals from 35 organizations.
“These survey results are pivotal to the industry’s ability to understand how we can make our workplaces more inclusive,” said Sandy Cross, Chief People Officer, PGA of America. “The industry collectively is committed to being more welcoming and inclusive of individuals from all backgrounds, identities and abilities, and the tangible data provided through the survey will help us advance that mission.”
Additional key Make Golf Your Thing priorities include:
Representing a partnership among golf’s leading organizations, the American Golf Industry Coalition is committed to addressing the collective interests of the industry. The coalition also works to amplify tangible examples of key initiatives at both the grassroots and industry workforce level and advocate in support of issues that impact the industry at the state and federal level.
The industry came together virtually for “National Golf Day” in 2021 due to the coronavirus, and details on 2022 National Golf Day will be made available soon.
About the American Golf Industry Coalition: The American Golf Industry Coalition advocates on behalf of golf’s diversity, equity, and inclusion efforts; environmental and sustainability initiatives; contributions to the economy (local and national); health and wellness benefits, as well as charitable giving. The organization unites the golf industry in pursuit of goals designed to enhance the vitality and diversity of both the business and recreational levels of the sport. The American Golf Industry Coalition is a division of the World Golf Foundation. To learn more, click here.