TUESDAY | JANUARY 218:00 AM–9:00 AM Guide to Maximizing Sales with Suppressors 9:30 AM–10:30 AM Turbocharge Your Business Through Performance Groups 11:00 AM–12:00 PM Turn Prospects into Customers: Sharpen Your Selling Skills 12:45 PM–1:30 PM What Can Adding a Credentialed Gunsmith Bring to Your Business 2:00 PM–3:00 PM Harnessing AI for Retail Success 3:30 PM–5:00 PM ATF/NICS Town Hall
WEDNESDAY | JANUARY 228:30 AM–9:30 AM Beyond the Sale: Designing an Exceptional Retail and Customer Experience 10:00 AM–11:00 AM Your Audience Is Changing, Why Aren't You? 11:30 AM–12:30 PM 10 e-Commerce Changes You Need to Make This Year to Sell More 1:15 PM–2:15 PM Mastering ATF Administrative Actions: 2024 and Beyond Compliance Guide for Licensees 2:45 PM–3:45 PM Unlocking Loyalty in the Membership Era: Strategies for Retaining Memberships in Your Business 4:00 PM–5:00 PM Maximizing Your Firearms Dealership: Turning Your Contact List into Customers through Effective Email Marketing
THURSDAY | JANUARY 238:30 AM–9:30 AM Breaking Through Barriers: Digital Marketing Strategies for the Firearm Industry 10:00 AM–11:00 AM New Efforts in the Industry’s Fight to Reduce Suicide 11:30 AM–12:30 PM Creating a Powerful Compliance Program in 2025: Key Steps for Licensees 1:15 PM–2:15 PM The Power of Customization: Increase Profits and Win New Clients 2:30 PM–3:30 PM Maximizing Impact: Advanced Strategies for Event Planning, Sales, and Promotions in the Firearm and Outdoor Retail Industry 4:00 PM–5:00 PM The Dark Side of AI —The Cybercriminals’ AI Playbook (Not Just for Your IT Team!) |