Our 14th annual awards issue honors the standout leaders, vendors, and users of CRM solutions whose visionary insights, innovative strategies, and customer-focused implementations have given them a leg up in an ever-evolving marketplace.
Whether they’re creating new technology (the Apple Watch) or a new way of catching a cab (Uber), these visionaries are showing us all the way forward.
This year’s crop of vendors have identified key areas of innovation—mobility, artificial intelligence, C2B—and are building solutions and partnerships to leverage them.
Our finalists and winners in nine categories have what it takes to achieve success in all areas of CRM, whether it’s building a powerful solution, pleasing their customers, or charting a smart course.
These four companies demonstrate how making a smart investment in technology can do wonders for your operating costs, your efficiency, and, ultimately, your bottom line.
Digital marketing is about to take off; plus, other developments from this year’s awards.
Customer Experience
Brace yourself: Mobility, social CRM, and wearables will create new challenges—and opportunities.
Reality Check
Salesforce.com has made it easier for vendors to integrate and innovate. Will a sale change that?
Ignore today’s nonstop customer at your own peril.
The spring conferences had plenty of action around digital touch points—including the writer’s favorite, the mobile wallet.
Your CRM solution is like a newborn, still growing and developing—so don’t throw it out with the bathwater.
How far can experience take you when the product is rubbish?Insight
Marketing Automation Sees a ‘Phenomenal Rise in Demand’
Vendors are expanding beyond email to include mobile, social, and display technologies.
Real-Time Retail Is the New Imperative
Retailers must be able to indentify customers as they’re entering the store.
Twitter and Facebook Enable More Social Customer Service
As social media platforms knock down barriers, expectations for good customer service will rise.
Why Instagram, Tumblr, and Pinterest Matter to Brands
Pictures are worth a thousand words, and companies can’t afford to block them out.
Required Reading
Is Your Marketing Above the Noise?
Keeping consumers’ attention in new channels calls for classic marketing principles.
crm user companies
advertisers
CRM Digital Ubiquity
www.destinationcrm.com/subscribe
CRM Evolution
www.crmevolution.com
Customer Service Experience
www.custservexperience.com
ITI Practical Books
www.infotoday.com
SpeechTEKinside
www.speechtek.com
Vox Peritus
www.sjssolutions.com
best practices sponsorS
Aspect Software
www.aspect.com
eGain
www.egain.com
Interactive Intelligence
www.inin.com/whitepapers
NewVoiceMedia
www.newvoicemedia.com
Qvidian
www.qvidian.com
SAP
www.sap.com
Sparkcentral
www.sparkcentral.com
Velocify
www.velocify.com
Xactly
www.xactlycorp.com
web events
Silanis
http://webinars.destinationcrm.com/silanis/788
CRM Roundtable
http://webinars.destinationcrm.com/roundtable/
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CRM Roundtable
http://webinars.destinationcrm.com/roundtable/
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