Cutting-edge technology can help businesses keep down costs and increase efficiency. Breaking news, right? Yet in uncertain economic times, it’s a lesson companies should remember and take to heart—even when, like three of our winners, their business is to provide technology. A marketing tech firm’s CRM software had its sales reps wasting valuable time clicking through logs; a supplier of medical equipment was spending too much time and money on digital brochures. New, smarter solutions helped them accelerate sales and slash production costs, respectively. Meanwhile, a maker of window blinds used marketing automation to expand its reach without exploding its budget, and a travel and expense management provider used predictive lead scoring to indentify thousands of marketing-qualified leads languishing in its databases. Our four winners all demonstrate that a wise investment in technology can do wonders for operating costs and efficiency—and for your bottom line. —By the editors of CRM magazine