The new Hot Launch 524 series of golf clubs from Tour Edge incorporates innovations from its premium Exotics brand into its game-improvement designs for every type of player.
All six metals in the 524 series – the eighth iteration of the Hot Launch line – will feature Tour Edge’s Ridgeback crown technology, which has become the staple of the last few Exotics releases.
“This is by far the most tech we have put into the Hot Launch lineup and almost all of it comes directly from our ultra-premium Exotics designs,” said David Glod, Tour Edge founder and president. “Our goal is to bring Hot Launch to the highest possible level in game improvement and extreme improvement designs. They feature the specs and the playing characteristics that the vast majority of golfers are going to benefit the most from.”
Emphasis is being placed on custom fitting and fast 48-hour shipping with the 524 series, with more than 1,500 authorized fitting locations. “Our focus is to provide something that no one else is offering: the ability to get fit into golf clubs featuring the latest in innovation designed to help the average golfer make this rough and tough game easier to play,” Glod said.
The 524 series offers two distinct ranges – the E524 (extreme) and C524 (competition) – to produce different playing characteristics targeting a specific player looking for game-enhancing qualities in separate driver ($250), fairway ($170), hybrid ($150), iron and wedge designs. The C524 irons and wedges retail for $80 per iron, while the E524 irons and wedges are $100 each.
The E range clubs boast an extremely low center of gravity, super-shallow faces and offset designs to help launch the ball with ease. The C range features a higher moment of inertia in classically shaped clubs that sit square at address, while providing the ability to launch the ball with added forgiveness and power.
PHOTOS COURTESY TOUR EDGE