Ping’s 2024 Putting Lab Design program includes five new models and the ability to personalize each design through an online customizer tool.
The 2024 PLD Milled lineup now includes the Anser, Anser 2D, Oslo 3, DS72 and Ally Blue 4 along with the PLD Milled Plus customization tool.
“A key part of the program is the PLD Milled series, which offers premium-milled putters inspired by tour players to bring golfers the latest in score-lowering performance on the green,” said John K. Solheim, Ping CEO and president. “These five new designs continue that commitment and offer every golfer a model to fit their stroke and eye.”
The five new PLD Milled models ($485) represent a combination of standard-setting favorites such as the Anser and newer models such as the DS72, used by 2023 FedEx Cup champion Viktor Hovland. The Anser 2D and Oslo 3 are high-MOI designs, and the Ally Blue 4 is a new three-piece mallet delivering forgiveness and a full-length top alignment aid.
The PLD Milled Plus customizer ($585) allows golfers to create one-of-a-kind putters with preferred alignment aids, paint fill, custom graphics and paint-filled grips.
“The launch of PLD Milled Plus is an exciting program that allows golfers to further personalize their putters in fun and statement-making ways,” Solheim said. “It’s a great conversation starter and brings them one step closer to that tour-player experience so many golfers desire.”
At the end of the PLD process, golfers take their unique design specifications to an authorized Ping PLD Milled Plus retailer who places the order for customization specialists at company headquarters in Phoenix to bring the design to life.
“The customizer was designed to be relatively easy, allowing the golfer to experiment with different ideas throughout the process,” Solheim said. “With all the alignment options and combinations, we wanted to have a performance benefit as part of the experience. After that, it’s all about color, custom graphics and creating a putter they call their own. They can keep it simple or take full advantage of all the options. We’re looking forward to seeing what people come up with.”
PHOTO COURTESY PING