Gain valuable insights, connect with industry leaders and experts, learn from your peers, and discover the latest strategies and innovative solutions at Digital Dealer Las Vegas, Oct. 17-19, 2023!
Digital Dealer Las Vegas 2023 Conference Sessions
Here are just a few of the 80+ sessions you can attend at Digital Dealer Las Vegas:
The 5 Pillars of Success that Built a Billion-Dollar Empire – Top Tips and Strategies from Mills Automotive Group
In this session, you'll hear from Damian Mills, the visionary behind the phenomenal success of Mills Automotive Group, a multi-billion-dollar empire comprising 27 dealerships. Damian's journey from a sales professional to a dealer principal of a multi-store top dealer group is nothing short of remarkable. This session will unveil the five foundational Pillars of Character, Integrity, Work Ethic, Teamwork, and Performance that have propelled him to success.
Damian Mills, recognized as the #1 Minority Dealer in the U.S., is also making headlines for his recent acquisition of a majority interest in the Charlotte Hornets alongside Basketball Legend Michael Jordan. As the only African-American Bentley Dealer Principal in the world and the Chairman of the National Association of Minority Automobile Dealers (NAMAD), Damian's story is a testament to his exceptional leadership and tenacity.
Join Sean V. Bradley, CSP, a 25-year automotive sales trainer and president of Dealer Synergy, to get to know one of the most successful and private dealer group owners in the country. Together, they will provide a unique opportunity to gain insights from one of the industry's most successful and private dealer group owners. There will be a Q&A at the end, so come prepared with questions and ask Damian anything!
The Consolidated EV Equation – Offers & Descriptions Made Easy
Can you visualize the path to purchase through a data-colored lens? From inventory to transaction type there is a vast amount of data available for prospective EV buyers. By integrating data sets for the consumer like household income and rebates available in their zip code with VIN specific descriptions, OEM/captive incentives, and emissions output, you can accurately identify the specific EV attributes by VIN with associated rebates for your buyer to truly understand their vehicle needs, and the offers they can use to make the purchase. Join Adam Smith from Empire Automotive Group and Ron Koch from J.D. Power for this keynote presentation that will help you with:
A Powerful Blueprint for Diversifying and Developing Your Workforce
In this session, you'll hear firsthand from industry professionals discussing what drew them to their current roles, how organizations can create solid growth paths, and the innovative ways they are ascending the corporate ladder. Laurie Halter of Charisma! Communications will moderate this all-star panel featuring Allie Peters of Cavender Auto Group, David Long of Hansel Automotive Group, and Ashley Cavazos of DeMontrond Auto Group.
Digital Dealer Smackdown Series: The Ultimate AI Hackathon
Digital Dealer Las Vegas will set the scene for a first-of-its-kind 90-minute "AI Hackathon!" You'll delve into AI concepts and practical applications that can revolutionize your dealership operations. Attendees will join teams captained by some of the industry's brightest dealers and tech experts to plot, produce, and present campaign frameworks built using only AI tools. Whether you're new to AI or fancy yourself an early adopter, we encourage everyone to attend the session if you're looking for an "outside the box" learning opportunity that will be profoundly fun!
Join Brent Wees, the creative strategist behind idea.meet.plan, and a host of innovators and enthusiasts wrestling with AI for this "Digital Dealer Smackdown Series." This session will be interactive, collaborative, and memorable!
The Dollars Behind DEI
Diversity conversations in automotive tend to focus on the who, but less time is spent discussing the why. Beyond moral and social responsibility, DEI has real revenue implications that can lead to near term business growth within our industry while influencing sustainable business models in the long run.
In the opening keynote at Digital Dealer Las Vegas, Matt Jones (Senior Director, Brand & Industry, TrueCar) will moderate a panel discussion with Damon Lester (Owner, Nissan of Bowie), Wil Lewis (Global Chief Diversity, Equity & Inclusion Officer, Experian), Marc Bland (Chief Diversity Officer, S&P Global), and Erica Bolden (Head of Diversity, Equity, Inclusion & People Analytics, Mercedes-Benz USA).
This panel will pinpoint the business case for diversity on both the micro and macro levels. Featuring data-backed perspectives from experts across the automotive industry, you'll hear why striving for DEI isn't just the right thing to do, it is good for business.
The Triple Threat: How to Use Paid Search, SEO, and Social Media to Generate the Most Quality Leads
SEM, SEO, and social media are potent marketing channels, but their true potential is unlocked when used together. This session will feature real-world dealership examples to illustrate how to seamlessly integrate this digital marketing trifecta into a unified, results-driven lead-generation machine.
Sean Stapleton (CEO and Co-Founder, Dealer Teamwork) and Paul Caldwell (Co-Owner, Wood Motor Ford/Wood Motor CDJR/Wood Powersports/Wood Nissan of Kansas City) will cover best practices for each channel and insider tips on how to optimize your campaigns for maximum ROI. By the end of this session, you'll have a clear roadmap for how to utilize powerful tools like Pmax, Google Vehicle Ads, video, and more to generate more quality leads while driving down spending. Key Takeaways:
Digital Dealer Las Vegas
We hope you will join us for Digital Dealer Las Vegas, Oct. 17-19, 2023!