We recently had the pleasure of interviewing Ashley Cavazos, the Marketing Director of DeMontrond Auto Group, based in Houston, Texas. DeMontrond Auto Group boasts an impressive portfolio of 12 dealerships, representing 11 automotive brands, and additionally, they operate six RV dealerships.
As DeMontrond Auto Group celebrates its 70th anniversary, it's evident that its roots run deep within the Houston community. That is part of what led her to join the group. Demontrond's ties to the community and what they do mirror the legacy of her own family, further igniting her passion for her role.
In our interview with Ashley, she shares her insights on the tools, strategies, and approaches she employs in directing the digital marketing and strategy operations for DeMontrond Auto Group. Ashley talks about maximizing your data, customer-centric strategies, integrating AI, and tailoring your marketing through OTT, social media campaigns, and more.
Ashley, who is speaking at Digital Dealer Las Vegas (Oct. 17-19, 2023), also talks about the presentations she will participate in and what she looks forward to most about the show.
For more event details or to access the Digital Dealer Las Vegas Show Schedule, and Registration, visit digitaldealer.com. Also, make sure to check out our featured sessions and solution spotlight in this Issue!
Alissa Calvaruso, Show Director, Digital Dealer