May/June 2023Contents

Standard ImageDigital Dealer CommentaryM A R K E T I N G | AutomationIntroducing Meta’s Automotive Model Ads: Using Automation to Drive SalesBy Jimmy Ahmed, Industry Director, Automotive, MetaM A R K E T I N G | Video5 Ways Your Dealership Can Benefit from Video MarketingBy Evan Riley, National Sales Director, FlickFusion Video MarketingM A R K E T I N G | Data & AnalyticsWhat Dealers Need to Know About Shifting to a First-Party Data Marketing StrategyBy Aaron Sheeks, President, PureCarsD I G I T A L D E A L E R | Tampa 2023Conference & Expo RecapM A R K E T I N G | VideoHow Dealers Can Capitalize on the Short-Form Video BoomBy Tim Copacia, Executive Vice President Strategic Development, J.D. Power – UnityWorksInterview with RK Auto GroupS A L E S | AI5 Things That AI Won't Be Able to ChangeBy Leonard Buchholz, Sales and Marketing Manager, DealerPro TrainingS A L E S | Fixed OpsSelling the Car Is the Wedding, and Servicing the Car Is the Marriage!By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc.D E A L E R O P S | OpinionWhat’s Wrong With You?By James A. Ziegler, CSP, HSG, "The Alpha Dawg"D E A L E R O P S | Hiring & RetentionThe Biggest Threat to Our Industry Is Right Under Your NoseBy Arnold Gacita, CEO, Petra Auto ProductsD E A L E R O P S | LeadershipWill Your Successor Be Ready?By Hugh Roberts, CFP®, Partner/Director, The Rawls GroupMay/June 2023 Issue of Dealer MagazineDD CommentaryAuto HaulerContentsDigital Dealer TeamUpstartIntroducing Meta’s Automotive Model Ads: Using Automation to Drive Sales5 Ways Your Dealership Can Benefit from Video MarketingUrban ScienceWhat Dealers Need to Know About Shifting to a First-Party Data Marketing StrategyDealer SynergyDigital Dealer Tampa HighlightsHow Dealers Can Capitalize on the Short-Form Video BoomInterview with RK Auto Group5 Things That AI Won’t Be Able to ChangeSelling the Car is the WeddingWhat’s Wrong With You?The Biggest Threat to Our Industry Is Right Under Your NoseZieglerWill Your Successor Be Ready?Digital Dealer Webinars