Digital Dealer Commentary
M A R K E T I N G | Automation
Introducing Meta’s Automotive Model Ads: Using Automation to Drive Sales
By Jimmy Ahmed, Industry Director, Automotive, Meta
M A R K E T I N G | Video
5 Ways Your Dealership Can Benefit from Video Marketing
By Evan Riley, National Sales Director, FlickFusion Video Marketing
M A R K E T I N G | Data & Analytics
What Dealers Need to Know About Shifting to a First-Party Data Marketing Strategy
By Aaron Sheeks, President, PureCars
D I G I T A L D E A L E R | Tampa 2023
Conference & Expo Recap
How Dealers Can Capitalize on the Short-Form Video Boom
By Tim Copacia, Executive Vice President Strategic Development, J.D. Power – UnityWorks
Interview with RK Auto Group
S A L E S | AI
5 Things That AI Won't Be Able to Change
By Leonard Buchholz, Sales and Marketing Manager, DealerPro Training
S A L E S | Fixed Ops
Selling the Car Is the Wedding, and Servicing the Car Is the Marriage!
By Charlie Polston, Automotive Customer Retention and Profitability Consultant, BG Products, Inc.
D E A L E R O P S | Opinion
What’s Wrong With You?
By James A. Ziegler, CSP, HSG, "The Alpha Dawg"
D E A L E R O P S | Hiring & Retention
The Biggest Threat to Our Industry Is Right Under Your Nose
By Arnold Gacita, CEO, Petra Auto Products
D E A L E R O P S | Leadership
Will Your Successor Be Ready?
By Hugh Roberts, CFP®, Partner/Director, The Rawls Group