By Evan Riley,National Sales Director,FlickFusion Video Marketing
Strategically using video can increase sales and enhance the dealership's brand. Following are five simple ways to use video to benefit your dealership.
5 Ways to Use Video to Benefit Your Dealership
The five ways to use video to benefit your dealership are as follows.
1. Engage consumers with video, providing an immersive experience. Video is an excellent medium for engaging consumers as it captures a potential car buyer's attention and keeps them engaged longer. You can show a vehicle's features and benefits more effectively than text or images alone. Providing a visual and auditory experience helps communicate each car's unique selling points. As a result, consumers are more likely to remember the features and benefits of a vehicle and consider it when making a purchase decision.
2. Land consumers on a specific vehicle through video marketing. Video marketing is an effective way to attract consumers to a specific vehicle your dealership has in stock. You can create a video showcasing the vehicle to generate interest and excitement. You can attract consumers who may not have considered the vehicle before and increase their likelihood of purchasing. For example, a video highlighting a car's advanced safety features or fuel efficiency can attract consumers who prioritize those features in their purchase decision. One that emphasizes performance or utility features can do the same. Every buyer has different 'hot buttons.' Most will provide a clue in their initial inquiry. Then, you can tailor your video to their specific needs or wants.
3. Use video to enhance the dealership's brand. Creating high-quality videos showcasing your dealership's values, commitment to customer service, and unique selling proposition can build trust and credibility with consumers before they ever set foot on the physical lot. A video can also help differentiate your dealership from competitors by highlighting its unique strengths and what it offers over and above the competition. And this allows the customer to decide why they should buy from you compared to competitors.
4. Increase your dealership’s website SEO, using video to boost your organic ranking. Video can also help increase your dealership's SEO organic ranking. Google and other search engines favor websites that produce video content. Incorporating video into your website can help improve SEO and increase its visibility in search engine results pages. Video can attract more organic traffic to the website and increase the likelihood of generating leads and sales without the additional expense of PPC ad spend.
5. Use videos to begin the mental ownership process online. Besides landing a customer on a specific vehicle, video can create emotional attachment and a sense of mental ownership. Video showcasing a vehicle's unique features and benefits, highlighting how it can enhance a consumer's lifestyle, can evoke an emotional response. For example, viewers can envision the car in their driveway, driving it to work, road trips, etc. This emotional attachment can be a powerful motivator for consumers as they make their purchase decision. For example, a video that showcases a car's ability to create memorable experiences with family and friends can tap into the viewer's emotional desires and make them more likely to consider that vehicle when making a purchase decision.
Integrating video into your marketing strategy in these five ways will benefit the dealership – engaging consumers and driving them to purchase.
As National Sales Director of FlickFusion Video Marketing, Evan Riley leads the sales team and builds partnerships with value-added resellers (VARs). Before joining FlickFusion, Evan worked in internet sales at Shottenkirk Chevrolet Waukee in Iowa. Evan is passionate about the power of video and works diligently to keep clients up to date with the latest trends in video and digital marketing.