80+ Actionable Sessions at Digital Dealer Las Vegas
Fire up your sales and marketing and improve all facets of dealership operations by joining us at Digital Dealer this October! You'll get real-world expertise from top dealers, industry experts, and thought leaders, plus ideas and valuable insights from your peers! Here's a quick look at just a few of the 80+ sessions you can attend at Digital Dealer Las Vegas, Oct. 17-19, 2023:
All Gas, No Brakes: Successful TikTok Marketing in 2023
Dealers are often stuck when establishing a presence on TikTok. In an industry full of staff dancing and lip-sync videos, Frank Kent Motor Company's Jack Feltgen developed a strategy that targets automotive enthusiasts through engaging, trending content catering directly to in-market shoppers. Jack will share how to find trending automotive content and balance between car and dealership-specific content to bring awareness to your dealership's product mix, and finally, how to connect regional analytics to your DMA. You'll learn how to use trending themes and topics to shape content, build brand awareness for your store, and evaluate the success of your TikTok page through not only vehicle sales but how video analytics connects to your PMA.
Scroll to Success: Master Social Media
Join "Scroll to Success: Mastering the Art of Social Media Strategies" to learn advanced social media tactics for today's and tomorrow's car buyers. Presenters Ashley Dunn (Marketing Manager, Emerald) and Kaila Smith Street (Digital Marketing Manager, IDEA.MEET.PLAN) will share effective ways to connect, engage, and accelerate your way to their hearts (and wallets). They will also take you through the rules of SEO, adapting strategies for each social platform. You'll discover the full potential of AI tools to supercharge your social media campaigns.
Hook More Customers With Google
Join Wesley Miller-Smith (Serra Automotive Group), Shannon Willingham (L2TMedia), and Christina Pikulas (Google) for "Reeling in the Leads: How to Hook More Customers With Google." Attending this session will help you to maximize your marketing budget. They'll cover creating and capturing demand, increasing leads via targeted YouTube strategies and Vehicle Ads, and leveraging Performance Max for higher conversions.
Prepare for the Trifecta of CDP, AI, & GA4
Get ready for the future of automotive marketing with CDP, AI, and GA4! In this session: "Success Is a 3-Way: How to Prepare for the Trifecta of CDP, AI & GA4." Kevin Frye of Jeff Wyler Automotive Family will show how these three components work together to provide a better consumer experience while significantly improving the efficiency of your marketing dollars. You'll learn how to manage data in a CDP effectively, measure success with the correct KPI, and leverage GA4 reports to transform your marketing strategies and eliminate recurring wasteful spend. And next, Kevin will show how AI will be your ultimate employee. Along with expert insights, you'll leave this session with three things you MUST do now to succeed in the future and take your dealership to the next level!
Unlock the Power of AI
From personalized user experiences to predictive maintenance and more, there are numerous ways for dealerships to unlock the power of AI. Join Lizz Callaway from Microsoft Autos for the session, "AI-Driven Automotive Revolution: Unlocking the Future of Interactions," to learn how AI can deliver personalized user experiences, tailored recommendations, and intelligent virtual assistants to enhance customer engagement and satisfaction.
Discover the Keys to Massive Sales Success
Discover the keys to success from top-performing sales professionals: Ali Reda, Frank Crinite, and Traci Shepard! In this panel, you'll interact with Ali Reda and Frank Crinite, two salespeople selling OVER 100 retail units a month. You will also meet Traci Shepard, who went from a struggling salesperson to selling 56 vehicles in a month in a small town of less than 9,000 people. Learn their daily habits, prospecting strategies, and the psychology behind their success. Moderated by Jonathan Dawson, this panel will reveal their mindset, marketing, and coaching for massive sales success. You'll be able to avoid common coaching mistakes and implement five simple strategies to propel your team to remarkable results!
Digital Dealer Las Vegas
We hope you will join us for Digital Dealer Las Vegas, Oct. 17-19, 2023!